Your Insurance Content Library: 15 Pieces Every Insurer Should Have

Posted by Heather Sloan on Mon, Jul 06, 2020

Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers are actively investing in content marketing. Content works in pretty much all industries, and it’s especially important for information-heavy industries like insurance and complex business to business (B2B) sales.

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Topics: insurance marketing, insurance content, marketing content

Insurance Content Strategies: Lead Generation vs. Demand Generation

Posted by Heather Sloan on Wed, Jun 10, 2020

Is your insurance content designed to generate demand? Or is it designed to generate leads? While demand generation and lead generation might sound similar, there’s actually an important difference between the two marketing strategies.

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Topics: insurance content, lead generation, demand generation, insurance content strategies

10 Rules for Writing Head-Turning Insurance Marketing Headlines

Posted by Heather Sloan on Mon, Aug 18, 2014

We all know that in advertising, headlines rule.
Of course, insurance marketing is no exception to this rule.
But what are some rules for writing head-turning headlines?

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Topics: insurance marketing, insurance marketing tips, insurance content, insurance marketing headlines

Insurance Marketing Idea: Should you CARE about SlideShare?

Posted by Heather Sloan on Tue, May 07, 2013

Looking for an easy, social-friendly way to share presentations? Consider SlideShare. Much like YouTube is the hub for video sharing, SlideShare.net is a website that hosts presentations for individuals and businesses. It boasts 60 million monthly visitors and 130 million page views.

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Topics: insurance marketing, insurance marketing idea, slideshare, insurance content