Insurance Email Marketing: Harness 124% ROI

Posted by The Inbound Team on Tue, Feb 20, 2018

Email marketing is alive and well. Although the rise of social media and blogging have added to the digital marketing landscape, neither has replaced email as an essential tool. Keep reading to get answers to your questions about the current return on investment, average open rates and today’s best practices.

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Topics: insurance email marketing

How to Write Better Email Subject Lines

Posted by Heather Sloan on Thu, Dec 28, 2017

Ready to write better insurance email subject lines?
Use the questions and answers below as a quick guide.

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Topics: insurance email marketing, email marketing services

Insurance Email Marketing: The Ultimate E-Newsletter Cheat Sheet

Posted by Heather Sloan on Mon, Nov 20, 2017

E-newsletters make it easy to maintain top-of-mind awareness with customers and prospects. As we all know, prospects usually don’t buy until they have an urgent need. And, that moment of need probably won’t coincide with your first insurance marketing effort. For this reason, ongoing communication is essential. When prospects decide to buy, YOU must be on their short list of possible resources, and that will only happen if you’ve kept in regular contact. Likewise, customers are more likely to renew their policies if you’ve communicated with them throughout the year.

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Topics: insurance email marketing, email marketing services

Insurance Email Marketing: Customer Onboarding Strategies

Posted by Heather Sloan on Thu, Aug 31, 2017

Your insurance marketing and sales teams work hard to identify great prospects; differentiate your company; and close sales.

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Topics: insurance email marketing, email marketing services

Insurance E-newsletters: Avoid the Sales Pitch

Posted by Heather Sloan on Tue, May 11, 2010

If you’re an insurance professional who sends an e-newsletter to keep in contact with clients, you have two choices: You can either tell them how great you are or you can show them how great you are. In my experience, it’s best to show them by providing helpful, timely information and leaving the sales pitch at the door.

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Topics: insurance marketing ideas, insurance marketing, insurance e-newsletters, insurance email newsletters, insurance communications, insurance email marketing, insurance wordpress blog

B2B E-mail Marketing: ROI Frontrunner

Posted by Heather Sloan on Tue, May 04, 2010

Both e-mail and direct mail have their place in the business-to-business (b2b) marketing mix. But when it comes to return on investment (ROI), e-mail marketing has secured the top spot for two years running.

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Topics: insurance marketing, insurance communications, insurance email marketing, b2b email marketing, b2b marketing, business to business marketing