Insurance Marketing Metrics – Should You Look at the Trees or the Forest?

Posted by Heather Sloan on Wed, Sep 17, 2014

One of the most important elements of inbound insurance marketing is the assessment of what worked, what didn’t and which combination of activities generate the greatest return on investment. However, knowing which numbers to evaluate is tough. In many cases, it’s easy to study the “trees” while you ignore the insurance marketing “forest.”

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Topics: insurance marketing, insurance marketers blog, insurance marketing metrics, how to measure insurance marketing performance

Insurance Marketing Matchmaking: How to get into the action

Posted by Heather Sloan on Mon, Feb 10, 2014

Are you single? Know anyone who is single? I have a few friends out in the dating world and I have to say they are brave souls. As it turns out, you can’t just sit at home and wait for the phone to ring or for a well-meaning cupid to help you make a love connection. If you want to find romance, you have to get into the action. You may also have to kiss a lot of toads!

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Topics: insurance marketing ideas, insurance marketing, insurance marketers blog, inbound insurance marketing, insurance search engine optimization

Streamlined Insurance Sales: How I Conquered the Sales Process

Posted by Katie Jones on Tue, Sep 03, 2013

A little over a year ago I began my career as an insurance agent.

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Topics: insurance marketing, insurance marketers blog, insurance marketing goals, insurance sales, insurance agent

Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Sun, Jul 28, 2013

Let's make it official: Trademarks, job titles and proper nouns 

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

June Insurance Marketing Grammar Goofs

Posted by Lori Hall on Mon, Jun 24, 2013

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing Ideas: How to Build High-Conversion Landing Pages

Posted by Heather Sloan on Tue, Jun 11, 2013

Recently on the Insurance Marketers’ Blog, we’ve discussed offers. As such, you now know that top-of-funnel offers (like free reports and checklists) are used for getting acquainted at the start of the buying cycle. Conversely,  bottom-of-funnel offers (like complimentary quotes or assessments) work best toward the end of the buying cycle when the prospect is making a final decision.

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Topics: insurance websites, insurance marketing ideas, insurance marketing, insurance marketers blog, insurance landing pages, insurance marketing offer

May Insurance Marketing Grammar Goofs

Posted by Lori Hall on Tue, May 21, 2013

A little dash of hyphens: how small mistakes can add up to lost sales

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing — Three Grammar Rules You Didn’t Learn in School

Posted by Lori Hall on Wed, Apr 17, 2013

As technology grows and becomes the center of how we live and work, it should come as no surprise that how we write and use technology continues to evolve. That's right, English is an evolving language. New words are added to the dictionary every year. Today, who doesn't know what LOL means?

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing Ideas: What Makes Testimonials Work … Or Not?

Posted by Joe Sloan on Tue, Mar 26, 2013

Testimonials are a great way to promote your insurance business. Testimonials provide proof that your business can deliver a positive experience. However, care must be taken to use good, quality testimonials that are not too light … or too dark. John Forde puts testimonials into perspective with this article from his free weekly newsletter “The Copywriters Roundtable.” And here it is for your insurance marketing enlightenment …

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Topics: insurance marketing ideas, insurance marketing, insurance marketing services, insurance testimonials, testimonials, insurance marketers blog

March Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Tue, Mar 19, 2013

What did you do to celebrate National Grammar Day on March 4? If the day passed you by unnoticed, don't worry, there are still plenty of ways to honor good grammar. Now is the perfect time to do a little spring cleaning. Scrutinize your website, your letterhead and your fliers for common spelling mistakes and grammatical errors. Is the text easy to read? Does the copy flow well? Is there anything that can be cut or rearranged for better understanding?

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof