Insurance Marketing: How to Unlock Your Prospects’ Digital DNA

Posted by Bob Andrews on Wed, Jul 31, 2013

Back in the pre-Internet days of selling, insurance marketing departments fed leads to sales teams, and then sat back and waited for feedback about the quality of those leads. Buyers usually had to engage with a salesperson, and the best salespeople were those that could close the deal by reading the buyers’ body language to determine whether the prospect was interested, resistant to the message, or ready to buy.

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Topics: insurance marketing, insurance marketers, inbound marketing, online insurance marketing, digital body language