What Insurance Marketers Need to Know About CCPA

Posted by The Inbound Team on Wed, Jan 15, 2020

It’s 2020 – and that means the California Consumer Privacy Act (CCPA) is now law. The new data privacy law went into effect on January 1, with major consequences for both consumers and companies.

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Topics: insurance marketers, CCPA

Insurance Marketing: How to Unlock Your Prospects’ Digital DNA

Posted by Bob Andrews on Wed, Jul 31, 2013

Back in the pre-Internet days of selling, insurance marketing departments fed leads to sales teams, and then sat back and waited for feedback about the quality of those leads. Buyers usually had to engage with a salesperson, and the best salespeople were those that could close the deal by reading the buyers’ body language to determine whether the prospect was interested, resistant to the message, or ready to buy.

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Topics: insurance marketing, insurance marketers, inbound marketing, online insurance marketing, digital body language

Social Media Trends Impacting Insurance Marketing in 2013

Posted by Sarah Rambeau on Wed, Jun 26, 2013

Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketers, insurance marketing idea, social media for insurance

Is Your E-mail Signature Building or Deterring Business?

Posted by Heather Sloan on Wed, Dec 29, 2010

Most insurance marketers agree that keeping up with best practices isn’t always easy. It seems like new trends are always emerging. For example, how is your phone number displayed in your e-mail signature? It may seem like a trivial question but with the rise of smart phones and insurance professionals checking their e-mails from the road, phone number format can be critical. If the format isn’t compatible with your prospect’s mobile device, you can create a missed opportunity for communication.

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Topics: insurance marketing, Insurance Selling, email signature, email signatures, insurance marketers, marketing best practices, smart phones