The Inbound Team

Recent Posts

Insurance Customer Onboarding Strategies

Posted by The Inbound Team on Wed, Aug 22, 2018

Imagine you’ve just moved to a new city. You’re excited to be there, and you think your life will really improve because of it. You also have a lot of questions. You need to know how to set up your utilities, where the best restaurants are, which highways have the least traffic, and so much more. If you don’t start finding answers quickly, you may start to get overwhelmed. Your old city will start looking better and better. Life wasn’t perfect there, but at least you knew what you were doing. Eventually, you might decide to move back.

Read More

Direct Mail: Effective for Insurance Marketing Even in the Digital Age

Posted by The Inbound Team on Mon, Aug 06, 2018

Digital advertising has become an essential tool for insurance marketing – but it hasn’t replaced direct mail. It probably won’t anytime soon, either. Even in the digital age, direct mail offers advantages that online advertising simply can’t.

Read More

Topics: insurance marketing, direct mail

State of the Internet - 10 Takeaways that Matter for Insurance Marketing

Posted by The Inbound Team on Tue, Jul 17, 2018

Are you keeping up with the latest internet trends? Kleiner Perkins has released the 2018 Internet Trends Report by Mary Meeker. The in-depth report is 294 pages long and chock-full of important information. Here are the top 10 takeaways for marketers.

Read More

Topics: insurance marketing, internet trends

SSL Requirements Coming from Google – What They Mean for Your Insurance Website

Posted by The Inbound Team on Thu, Jun 28, 2018

Is your website secure? If you don’t use HTTPS, Google says it’s not – and starting this July, it will inform your audience of this fact.

Read More

Topics: SSL requirements

The Art and Science of Choosing Great Hashtags

Posted by The Inbound Team on Tue, Jun 26, 2018

If you want to build an audience and get seen on Twitter, you need to use hashtags. They’re how users who don’t already follow you can find your tweets – but only if you pick the right term. There’s an art to choosing hashtags.

Read More

Topics: Social Media Content, hashtags, hashtag

Content Writing Strategy: Why Page Rank Is Out, Content Clusters Are In

Posted by The Inbound Team on Tue, Mar 13, 2018

Think you have your content writing strategy figured out? You may need to think again. The SEO rules have changed. Experts now say that Google page rank is no longer a leading metric, and content clusters are more important than ever. Are you confused yet? Read on …

Read More

Topics: content writing

Insurance Email Marketing: Harness 124% ROI

Posted by The Inbound Team on Tue, Feb 20, 2018

Email marketing is alive and well. Although the rise of social media and blogging have added to the digital marketing landscape, neither has replaced email as an essential tool. Keep reading to get answers to your questions about the current return on investment, average open rates and today’s best practices.

Read More

Topics: insurance email marketing

LinkedIn Profile Writing: How to Create A Powerful Presence

Posted by The Inbound Team on Fri, Feb 09, 2018

LinkedIn now has half a billion users around that world. That’s half a billion pairs of eyes that could be looking at your LinkedIn profile. Is yours up to par?

Read More

Topics: linkedin profile writing, bio writing services

What’s Working in Social Media for Insurance and Other B2B Industries

Posted by The Inbound Team on Wed, Feb 07, 2018

Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.

Read More

Topics: social media for insurance, Social Media Content

Infographic Best Practices: 4 Steps to Killer Content

Posted by The Inbound Team on Fri, Feb 02, 2018

Producing content isn’t enough. You need to produce content that stands out among the millions of other websites and social media posts. One of the best ways to do this is to add visual material – and one of the best types of visual material is the infographic.

Read More

Topics: why use an infographic