What You Post Matters: How to Avoid Copyright Infringement
Here’s a quick pop quiz about the information you post to your website. Have you ever …
4 P’s of Insurance Copywriting
In business school, we all learned the four P’s of marketing: product, price, promotion, and place. But what about the four P’s of copywriting? Are th…
Insurance Marketing Mistake #3: Succumbing to Self Absorption
Dale Carnegie is famous for teaching students how to win friends and influence people. His advice includes making others feel important and appreciate…
8 Crazy Pitfalls that Undermine Insurance Copywriting
Pitfall #1: Writing without a plan of action. All too often, insurance copywriters focus on sizzle, but they forget the steak. Advertising copy must b…
Insurance Copywriting: Big Words = Small Response
Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. …
Insurance Copywriting: Truths & Techniques for Superior Insurance Sales Letters
Whether you’re using email or snail mail, the insurance sales letter remains a vital piece of the insurance sales and marketing toolbox. However, it’s…
Five Embarrassing Insurance Copywriting Bloopers
We’ve all seen them … television bloopers, fashion faux pas, and decorating disasters. Well guess what? We have a few embarrassments in our industry t…
Insurance Marketing: The Emotion Behind Forward Motion
This week’s article is a good one, courtesy of http://donnie-bryant.com and http://copywritersroundtable.com.
Insurance Marketing: What's the BIG Idea?
What works better for insurance marketing? One big idea or many small ones?