The Inbound Team

Recent Posts

Content Writing Strategy: Why Page Rank Is Out, Content Clusters Are In

Posted by The Inbound Team on Tue, Mar 13, 2018

Think you have your content writing strategy figured out? You may need to think again. The SEO rules have changed. Experts now say that Google page rank is no longer a leading metric, and content clusters are more important than ever. Are you confused yet? Read on …

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Topics: content writing

Insurance Email Marketing: Harness 124% ROI

Posted by The Inbound Team on Tue, Feb 20, 2018

Email marketing is alive and well. Although the rise of social media and blogging have added to the digital marketing landscape, neither has replaced email as an essential tool. Keep reading to get answers to your questions about the current return on investment, average open rates and today’s best practices.

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Topics: insurance email marketing

LinkedIn Profile Writing: How to Create A Powerful Presence

Posted by The Inbound Team on Fri, Feb 09, 2018

LinkedIn now has half a billion users around that world. That’s half a billion pairs of eyes that could be looking at your LinkedIn profile. Is yours up to par?

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Topics: linkedin profile writing, bio writing services

What’s Working in Social Media for Insurance and Other B2B Industries

Posted by The Inbound Team on Wed, Feb 07, 2018

Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.

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Topics: social media for insurance, Social Media Content

Infographic Best Practices: 4 Steps to Killer Content

Posted by The Inbound Team on Fri, Feb 02, 2018

Producing content isn’t enough. You need to produce content that stands out among the millions of other websites and social media posts. One of the best ways to do this is to add visual material – and one of the best types of visual material is the infographic.

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Topics: why use an infographic

3 Reasons Why Great Content Drives B2B Buying Decisions

Posted by The Inbound Team on Fri, Jan 12, 2018

Advertising – the good kind – has always told a story. The bad kind always did too, but its stories were vapid, patronizing and obvious. That was the problem that brought Carl Hahn, head of VW, to the “real mad men” of the 60s. "The content of the proposed ads was always the same, a beautiful house, very happy people in front, beautifully dressed — and a glamorous car ... with a stupid caption," said Hahn. “I was desperate.”

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Topics: content writing

Best Blog Practices: 10 Tips to Bolster Your Content in 2018

Posted by The Inbound Team on Mon, Jan 08, 2018

2018 is here. Are your blog practices stuck in 2008? If so, now’s the time to bring your blog into the new year. These tips will help you create content that gets seen.

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Topics: blog writing

If You Build Quality Content, Will They Come?

Posted by The Inbound Team on Tue, Jan 02, 2018

Information is everywhere. Smartphones give us the ability to instantly communicate with anyone, anywhere in the world, anytime. And, with this new access comes new expectations. Current research indicates that 55 percent of millennials prefer to learn about new products by looking them up in a search engine, and another 27 percent will head straight to a company website. Clearly, the Internet is a major source of information for many consumers and business professionals.

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Topics: content writing

Six Things Insurance Marketers Can Do with 280 Characters

Posted by The Inbound Team on Wed, Nov 29, 2017

Twitter has doubled its word count limit. Once given a meager 140 characters, users now have 280 characters to play with. As with other Twitter changes, some users are irate. Others, however, are thrilled they no longer have to make their complex tweets fit into such a limited space. As an insurance marketer, there’s a lot you can do with the extra characters. Here are some ideas:

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Topics: Twitter for insurance

How to Write Grabbing Blog Headlines

Posted by The Inbound Team on Wed, Nov 15, 2017

Headlines are the smallest and most important component in your content marketing strategy. They are also the biggest challenge when it comes to content marketing. What’s the secret formula? While there is no single secret formula, there are a few reliable rules of thumb. We’ve summarized a few of them for you below.

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Topics: blog writing