Your Company's Social Media Policy: 6 Key Considerations
Social media can be a cost-effective way to raise awareness of your brand, but it can be a double-edged sword. Gaffes have a way of going viral, like …
The Snowball Effect of Marketing
People love instant results. It’s natural to want confirmation that your efforts are paying off. Unfortunately, reality doesn’t always work that way. …
Source Attribution: Follow Links, No-Follow Links, or Footnotes?
Your content needs reputable sources. Although some topics will require more sources than others, most will require at least some citations. But what …
Segment Spotlight: Employee Benefits Marketing
This is an ideal time to sell employee benefits. Amid skilled worker shortages and increasing demands, 70% of employers are enhancing their employee b…
B2B Social Media: Dos and Don'ts
Your digital strategy can have a major impact on your company’s success. Gartner predicts that, by 2025, 80% of B2B sales interactions between supplie…
Insurance Marketing Mistake: Killing Sales with Free Insurance Quote Offers
Imagine you’re going on a first date. You don’t know much about your date yet, but you’re excited to learn more. Unfortunately, your date skips over t…
20 Reasons to Publish a Press Release
Your insurance organization is doing great things and you want to share this news. You could publish announcements on your blog and social media feeds…
How to Market Insurance: 9 Content Considerations
People need insurance for themselves and their businesses, and you have insurance products to sell. It seems like a perfect match. Unfortunately, find…
Business to Business Marketing Strategy
How to Adjust Your Business-to-Business Marketing Strategy When Budgets Are Tight
When budgets are tight, every dollar counts. The World Bank says we might be facing a global recession and the World Trade Organization says trade gro…
How Insurers Can Use LinkedIn B2B Marketing
To generate more B2B leads, insurers should learn how to use LinkedIn B2B marketing effectively.