Many insurance professionals invest in technology and expect it to be a magic pill, only to be disappointed by continued lackluster results with their communications. If you have to write often and your insurance communications aren’t achieving results, it might be time to upgrade your writing skills – your brain’s “writing software.”
We had an exciting day in the office a couple of weeks ago. The new Associated Press Stylebook arrived in the mail. It is always interesting to see the changes with each new edition. Will there be new sections? Which words will be added or changed?
This week’s post spotlights the importance of HOW you convey your insurance marketing message. The article below, authored by the award-winning direct-response copywriter John Forde, points to six common mistakes that can undermine your meaning, thus spoiling your entire insurance marketing campaign. Learn about these pitfalls, search them out and do your best to avoid them altogether!
If you’re an insurance professional who sends an e-newsletter to keep in contact with clients, you have two choices: You can either tell them how great you are or you can show them how great you are. In my experience, it’s best to show them by providing helpful, timely information and leaving the sales pitch at the door.
Both e-mail and direct mail have their place in the business-to-business (b2b) marketing mix. But when it comes to return on investment (ROI), e-mail marketing has secured the top spot for two years running.
For insurance brokers, referrals from satisfied clients are one of the easiest ways to attract new customers. Another great way to gain new business is by leveraging the power of the testimonial – a different kind of referral.