While You’re Basking in the Digital Age, Are Your Insurance Communications Stuck in the Dark Ages?

Posted by Bob Andrews on Tue, Sep 24, 2013

Many insurance professionals invest in technology and expect it to be a magic pill, only to be disappointed by continued lackluster results with their communications. If you have to write often and your insurance communications aren’t achieving results, it might be time to upgrade your writing skills – your brain’s “writing software.”

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Topics: insurance marketing, insurance copywriting, insurance communications, insurance writing

Insurance Marketing References You Can Rely On

Posted by Lori Hall on Wed, Aug 28, 2013

We had an exciting day in the office a couple of weeks ago. The new Associated Press Stylebook arrived in the mail. It is always interesting to see the changes with each new edition. Will there be new sections? Which words will be added or changed?

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Topics: insurance marketing, insurance communications, insurance grammar goofs, effective insurance communications

Using Twitter for Insurance

Posted by Heather Sloan on Tue, Jan 31, 2012

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Topics: insurance social media, insurance communications

Do You Make These Mistakes When Marketing Insurance?

Posted by Heather Sloan on Mon, Oct 11, 2010

This week’s post spotlights the importance of HOW you convey your insurance marketing message. The article below, authored by the award-winning direct-response copywriter John Forde, points to six common mistakes that can undermine your meaning, thus spoiling your entire insurance marketing campaign. Learn about these pitfalls, search them out and do your best to avoid them altogether!

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Topics: insurance marketing, insurance copywriting, insurance marketing mistakes, marketing insurance, insurance communications, insurance marketing message

Insurance E-newsletters: Avoid the Sales Pitch

Posted by Heather Sloan on Tue, May 11, 2010

If you’re an insurance professional who sends an e-newsletter to keep in contact with clients, you have two choices: You can either tell them how great you are or you can show them how great you are. In my experience, it’s best to show them by providing helpful, timely information and leaving the sales pitch at the door.

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Topics: insurance marketing ideas, insurance marketing, insurance e-newsletters, insurance email newsletters, insurance communications, insurance email marketing, insurance wordpress blog

B2B E-mail Marketing: ROI Frontrunner

Posted by Heather Sloan on Tue, May 04, 2010

Both e-mail and direct mail have their place in the business-to-business (b2b) marketing mix. But when it comes to return on investment (ROI), e-mail marketing has secured the top spot for two years running.

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Topics: insurance marketing, insurance communications, insurance email marketing, b2b email marketing, b2b marketing, business to business marketing

Three Reasons Why Every Insurance Broker Should Use Testimonials

Posted by Heather Sloan on Tue, Apr 06, 2010

For insurance brokers, referrals from satisfied clients are one of the easiest ways to attract new customers. Another great way to gain new business is by leveraging the power of the testimonial – a different kind of referral.

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Topics: insurance marketing ideas, insurance marketing, marketing strategies for insurance agents, insurance communications, insurance web sites, client testimonials, insurance marketing ROI