Insurance Copywriting: Truths & Techniques for Superior Insurance Sales Letters

Posted by Heather Sloan on Tue, Aug 01, 2017

Whether you’re using email or snail mail, the insurance sales letter remains a vital piece of the insurance sales and marketing toolbox. However, it’s important to establish expectations and position your communication for success. With those goals in mind, below are three truths and techniques to get your insurance sales letters on the right track.

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Topics: insurance copywriting, insurance marketing letters, insurance sales letters

Ignite Insurance Marketing with this 7-Point Sales Letter Tune-Up

Posted by Bob Andrews on Wed, Mar 06, 2013

If your insurance sales letters are sputtering along with poor performance and lackluster results, maybe it’s time for a tune-up.

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Topics: insurance communication, insurance marketing ideas, insurance sales letters, insurance marketing, insurance marketing letter

Insurance Marketing Idea: How to Build a Superstar Sales Letter

Posted by Heather Sloan on Tue, May 15, 2012

Want your insurance sales letters to really perform? First it's important to define insurance insurance sales letter success. There are a few industries where direct response sales letters really work. Fitness, vitamins and self improvement are good examples. Some consumers are willing to read 12-page letters about these topics, and then hand over their VISA numbers. In the insurance industry, this scenario doesn't happen very frequently. Why? It comes down to the difference between what people do when they "want to buy" versus what they do when they "need to buy." Insurance is something that most people don't want to buy. So, in most cases, they don't receive your sales letter and pull out their VISAs. They read your sales letter (if you're lucky) and then think on it for a while. When they receive another sales letter, they think a little more. And at some point in the future, they will finally buy.

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Topics: insurance maraketing ideas, insurance sales letters

Strengthen Your Insurance Communications With Power Words

Posted by Heather Sloan on Mon, Mar 22, 2010

Are you using POWER WORDS in your insurance marketing? If not, you should be!

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Topics: insurance marketing, insurance marketing ideas, Insurance Selling, insurance sales letters, insurance web sites, insurance headlines, insurance blogging, insurance sales presentations

Quick … What’s Your USP?

Posted by Heather Sloan on Tue, Jan 26, 2010

What the heck is a USP?
Unilaterally Special Purpose … Underlying Sales Power … Uncommonly Superior Price …

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Topics: insurance marketing, insurance marketing ideas, Insurance Selling, insurance sales letters, marketing ideas for insurance agents, sales letters

PB&J Insurance Marketing at It’s Best

Posted by Heather Sloan on Wed, Jun 24, 2009

This week’s topic is promotional sales letters, AKA the PB&J of marketing. Sales letters are great because they’re inexpensive and don’t require the extra expenses of design and printing. Below is the self-promotional letter that launched my business five years ago.

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Topics: insurance marketing, insurance marketing ideas, insurance lead generation, insurance sales letters

When it comes to sales letters, does size really matter?

Posted by Heather Sloan on Tue, Mar 24, 2009

When it comes to sales letters, does size really matter? This topic has been endlessly debated. Many experts say that a sales letter needs to be as long as it takes to paint a picture, convey a promise, offer proof and push for the close. In some cases, it takes one page. In other cases, it takes 12.

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Topics: insurance marketing, Insurance Selling, insurance sales letters