Social Media Savvy – Four Steps to Effectively Manage Negative Comments on Social Media

Posted by Sarah Rambeau on Tue, Nov 12, 2013

Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:

Read More

Topics: insurance marketing ideas, insurance marketing, insurance social media, insurance communication, social media for insurance

What’s in An Insurance Letter? The Power to Inform … The Power to Offend

Posted by Bob Andrews on Wed, Oct 30, 2013

Of all the business documents you produce as an insurance professional, the business letter is one of the most crucial staples in your communications arsenal. Despite all of the talk about a “paperless society” back when computers first arrived on the scene, not even the Internet, email, social media, or smartphones have been able to knock this trusty tool out of the lineup. And with the U.S. Post Office handling several hundred million business letters every day, this mode of communication isn’t going out of style anytime soon.

Read More

Topics: insurance marketing, insurance communication, insurance marketing letter, insurance letter

Insurance Professionals: What Do Your Emails Say About You?

Posted by Heather Sloan on Mon, Oct 07, 2013

Like nonverbal communication, emails send a lot of unintended messages … they can infer that you are sloppy, disorganized, thoughtful, or even a perfectionist.

Read More

Topics: insurance marketing, insurance copywriter, insurance communication, insurance emails

Insurance Marketing Idea: 10 Ways to Make Your Writing Earn an A+ From Your Customers

Posted by Bob Andrews on Tue, Aug 20, 2013

It’s that back-to-school time of year again. Teachers are busy preparing their classrooms, kids and parents are out shopping for supplies, and summer fun will soon give way to tests and homework.

Read More

Topics: insurance marketing, insurance copywriting, insurance communication, insurance writing

Ignite Insurance Marketing with this 7-Point Sales Letter Tune-Up

Posted by Bob Andrews on Wed, Mar 06, 2013

If your insurance sales letters are sputtering along with poor performance and lackluster results, maybe it’s time for a tune-up.

Read More

Topics: insurance marketing ideas, insurance marketing, insurance communication, insurance sales letters, insurance marketing letter

10 Ways To Get More Done In Less Time

Posted by Heather Sloan on Wed, Apr 27, 2011

“I am always quarreling with time! It is so short to do something and so long to do nothing.”

Read More

Topics: insurance marketing, insurance marketing goals, Time Management, Time Management, insurance communication, insurance management

Insurance Marketing: Are you following up with satisfaction surveys?

Posted by Heather Sloan on Tue, Apr 13, 2010

As a follow-up to last week’s blog, it seems only fitting to explore the usefulness of customer satisfaction surveys. A valuable business tool, satisfaction surveys help insurance brokers make the most of customer relationships by:

Read More

Topics: insurance marketing, insurance communication, insurance management, marketing strategies for insurance agents, customer retention, customer loyalty, customer satisfaction surveys, follow up surveys