Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:
Of all the business documents you produce as an insurance professional, the business letter is one of the most crucial staples in your communications arsenal. Despite all of the talk about a “paperless society” back when computers first arrived on the scene, not even the Internet, email, social media, or smartphones have been able to knock this trusty tool out of the lineup. And with the U.S. Post Office handling several hundred million business letters every day, this mode of communication isn’t going out of style anytime soon.
Like nonverbal communication, emails send a lot of unintended messages … they can infer that you are sloppy, disorganized, thoughtful, or even a perfectionist.
It’s that back-to-school time of year again. Teachers are busy preparing their classrooms, kids and parents are out shopping for supplies, and summer fun will soon give way to tests and homework.
If your insurance sales letters are sputtering along with poor performance and lackluster results, maybe it’s time for a tune-up.
“I am always quarreling with time! It is so short to do something and so long to do nothing.”
As a follow-up to last week’s blog, it seems only fitting to explore the usefulness of customer satisfaction surveys. A valuable business tool, satisfaction surveys help insurance brokers make the most of customer relationships by:
Topics: insurance marketing, insurance communication, insurance management, marketing strategies for insurance agents, customer retention, customer loyalty, customer satisfaction surveys, follow up surveys