Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:

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Topics: insurance marketing ideas, insurance marketing, insurance social media, insurance communication, social media for insurance

Of all the business documents you produce as an insurance professional, the business letter is one of the most crucial staples in your communications arsenal. Despite all of the talk about a “paperless society” back when computers first arrived on the scene, not even the Internet, email, social media, or smartphones have been able to knock this trusty tool out of the lineup. And with the U.S. Post Office handling several hundred million business letters every day, this mode of communication isn’t going out of style anytime soon.

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Topics: insurance marketing, insurance communication, insurance marketing letter, insurance letter

Like nonverbal communication, emails send a lot of unintended messages … they can infer that you are sloppy, disorganized, thoughtful, or even a perfectionist.

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Topics: insurance marketing, insurance copywriter, insurance communication, insurance emails

It’s that back-to-school time of year again. Teachers are busy preparing their classrooms, kids and parents are out shopping for supplies, and summer fun will soon give way to tests and homework.

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Topics: insurance marketing, insurance copywriting, insurance communication, insurance writing

If your insurance sales letters are sputtering along with poor performance and lackluster results, maybe it’s time for a tune-up.

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Topics: insurance marketing ideas, insurance marketing, insurance communication, insurance sales letters, insurance marketing letter

Topics: insurance marketing, insurance marketing goals, Time Management, Time Management, insurance communication, insurance management

Topics: insurance marketing, insurance communication, insurance management, marketing strategies for insurance agents, customer retention, customer loyalty, customer satisfaction surveys, follow up surveys