Insurance Copywriting: Big Words = Small Response

Posted by Joe Sloan on Tue, Aug 08, 2017

Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. You have to slow down and read slowly. Who has time for that? Do you believe the myth that affluent people routinely communicate with five-syllable words? Of course not. As a group, the “affluents” usually talk just like regular people. However, if you review financial planning websites, you’ll notice that many companies make the mistake of talking to their affluent audiences in a boring third person voice, using as many big words as possible.

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Topics: insurance marketing ideas, insurance marketing, insurance copywriting, B2B copywriting

Five Embarrassing Insurance Copywriting Bloopers

Posted by Heather Sloan on Tue, May 23, 2017

We’ve all seen them … television bloopers, fashion faux pas, and decorating disasters. Well guess what?  We have a few embarrassments in our industry too. In fact, even the best insurance marketing professionals occasionally get caught making novice mistakes. Here are five seemingly innocent mistakes to learn and avoid!

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Topics: insurance marketing ideas, insurance marketing, insurance copywriting, B2B copywriting

Insurance Copywriting Tip: How to Build Urgency

Posted by Heather Sloan on Tue, Mar 07, 2017

Do not open until Christmas!

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Topics: insurance marketing ideas, insurance copywriting, B2B copywriting

Insurance Marketing Matchmaking: How to get into the action

Posted by Heather Sloan on Mon, Feb 10, 2014

Are you single? Know anyone who is single? I have a few friends out in the dating world and I have to say they are brave souls. As it turns out, you can’t just sit at home and wait for the phone to ring or for a well-meaning cupid to help you make a love connection. If you want to find romance, you have to get into the action. You may also have to kiss a lot of toads!

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Topics: insurance marketing ideas, insurance marketing, insurance marketers blog, inbound insurance marketing, insurance search engine optimization

New Year Insurance Marketing Strategy #4: Clear Out the Clutter!

Posted by Bob Andrews on Mon, Jan 13, 2014

"Clutter is the disease of American writing," says William Zinsser in his classic book, “On Writing Well.”

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Topics: insurance marketing ideas, insurance marketing, insurance copywriting, insurance marketing strategy

New Year Insurance Marketing Strategy #3: Tune Up Your Home Page

Posted by Heather Sloan on Fri, Jan 10, 2014

The New Year is a great time to tune up your insurance website with a home page refresh. I recommend that you look at your site with fresh eyes and ask three other people (outside of the marketing department) to do the same, while keeping the following 10 points in mind.

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Topics: insurance marketing ideas, insurance marketing, insurance website, insurance website development

New Year Insurance Marketing Strategy #2: Leverage These Three Social Media Trends

Posted by Sarah Rambeau on Wed, Jan 08, 2014

It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.

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Topics: insurance marketing ideas, insurance marketing, linkedin for insurance, social media for insurance, Twitter for insurance

Six Ways to Use Insurance Social Media to Create Holiday Cheer

Posted by Sarah Rambeau on Tue, Dec 10, 2013

The 2013 holiday season has arrived! Now is the perfect time to personalize your insurance company’s social media strategy to spread holiday cheer. We all know the insurance industry is not the most glamorous and inviting which is all the more reason to take the opportunity to personalize social media channels.

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Topics: insurance marketing ideas, insurance marketing, insurance social media

Social Media Savvy – Four Steps to Effectively Manage Negative Comments on Social Media

Posted by Sarah Rambeau on Tue, Nov 12, 2013

Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:

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Topics: insurance marketing ideas, insurance marketing, insurance social media, insurance communication, social media for insurance

Royal Service: The Secret to Building Trust and Referrals

Posted by Katie Jones on Mon, Oct 21, 2013

When I began my career as an insurance agent I was more than lucky to be mentored by one of the best insurance agents I have ever met. She knew her product, was quick with quoting, but most of all, she was the queen of customer service.

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Topics: insurance marketing ideas, insurance marketing, referrals, insurance professionals, insurance agent know-how