Insurance Copywriting: Big Words = Small Response
Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. …
Five Embarrassing Insurance Copywriting Bloopers
We’ve all seen them … television bloopers, fashion faux pas, and decorating disasters. Well guess what? We have a few embarrassments in our industry t…
Social Media Savvy – Four Steps to Effectively Manage Negative Comments on Social Media
Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing r…
Insurance Marketing Ideas: How to Build High-Conversion Landing Pages
Recently on the Insurance Marketers’ Blog, we’ve discussed offers. As such, you now know that top-of-funnel offers (like free reports and checklists) …
The ONE THING your insurance marketing can’t live without
It’s the very lifeblood of what you do as an insurance professional. Without it, prospects won’t call, relationships won’t develop, customers won’t st…
Insurance Marketing Ideas: What Makes Testimonials Work … Or Not?
Testimonials are a great way to promote your insurance business. Testimonials provide proof that your business can deliver a positive experience. Howe…