As we enter 2020, it’s time to make sure your insurance marketing strategies are ready for a brave new decade. Here are four new content strategies to embrace.

Think you have your content writing strategy figured out? You may need to think again. The SEO rules have changed. Experts now say that Google page rank is no longer a leading metric, and content clusters are more important than ever. Are you confused yet? Read on …

There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to help you keep them straight …

Ranking on Google is harder than ever, but this doesn’t mean you should throw in the towel. Companies still need to be cognizant of SEO. Why? Because the majority of all website traffic – 51 percent of it – comes from organic search, according to data from BrightEdge. All this traffic makes a difference in sales, too: more than 40 percent of revenue is captured by organic traffic.

Advertising – the good kind – has always told a story. The bad kind always did too, but its stories were vapid, patronizing and obvious. That was the problem that brought Carl Hahn, head of VW, to the “real mad men” of the 60s. "The content of the proposed ads was always the same, a beautiful house, very happy people in front, beautifully dressed — and a glamorous car ... with a stupid caption," said Hahn. “I was desperate.”

Information is everywhere. Smartphones give us the ability to instantly communicate with anyone, anywhere in the world, anytime. And, with this new access comes new expectations. Current research indicates that 55 percent of millennials prefer to learn about new products by looking them up in a search engine, and another 27 percent will head straight to a company website. Clearly, the Internet is a major source of information for many consumers and business professionals.

Want to know what’s happening in content marketing? To help you keep pace with our rapidly evolving business, here’s this week’s High-Five, giving you the low down on all things content-related.

When Georgia natural gas retailers started contacting customers more frequently, their satisfaction scores jumped 24 points: a giant difference compared to their previous year's increase, which was only 2 points and involved no increase in communications.