Content Writing Strategy: Why Page Rank Is Out, Content Clusters Are In

Posted by The Inbound Team on Tue, Mar 13, 2018

Think you have your content writing strategy figured out? You may need to think again. The SEO rules have changed. Experts now say that Google page rank is no longer a leading metric, and content clusters are more important than ever. Are you confused yet? Read on …

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Topics: content writing

What’s the Difference Between Inbound Marketing and Content Marketing?

Posted by Heather Sloan on Wed, Feb 14, 2018

There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to help you keep them straight …

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Topics: content writing

8 Reasons It’s Harder Than Ever to Rank on Google and Get Organic Traffic

Posted by Heather Sloan on Wed, Jan 24, 2018

Ranking on Google is harder than ever, but this doesn’t mean you should throw in the towel. Companies still need to be cognizant of SEO. Why? Because the majority of all website traffic – 51 percent of it – comes from organic search, according to data from BrightEdge. All this traffic makes a difference in sales, too: more than 40 percent of revenue is captured by organic traffic.

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Topics: content writing, SEO

3 Reasons Why Great Content Drives B2B Buying Decisions

Posted by The Inbound Team on Fri, Jan 12, 2018

Advertising – the good kind – has always told a story. The bad kind always did too, but its stories were vapid, patronizing and obvious. That was the problem that brought Carl Hahn, head of VW, to the “real mad men” of the 60s. "The content of the proposed ads was always the same, a beautiful house, very happy people in front, beautifully dressed — and a glamorous car ... with a stupid caption," said Hahn. “I was desperate.”

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Topics: content writing

If You Build Quality Content, Will They Come?

Posted by The Inbound Team on Tue, Jan 02, 2018

Information is everywhere. Smartphones give us the ability to instantly communicate with anyone, anywhere in the world, anytime. And, with this new access comes new expectations. Current research indicates that 55 percent of millennials prefer to learn about new products by looking them up in a search engine, and another 27 percent will head straight to a company website. Clearly, the Internet is a major source of information for many consumers and business professionals.

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Topics: content writing

How to Use Content to Convert Top-of-Funnel Leads

Posted by Heather Sloan on Fri, Dec 22, 2017

Last week, we discussed the importance of respecting the buying journey. In the same article, we reviewed the difference between “top of funnel” and “bottom of funnel” insurance offers. For example, offering a complimentary insurance quote is a bottom of funnel offer because it only appeals to visitors who are ready to buy. The problem is the vast majority of visitors on your website are NOT ready to buy – they are ready to investigate, explore and learn. With this in mind, it’s more effective to greet your guests with top of funnel offers on your home page and other top level pages of your insurance website.

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Topics: content writing

How to Write Content Offers that Respect the Buyer’s Journey

Posted by Heather Sloan on Fri, Dec 15, 2017

Many purchases are based on the need for instant gratification – gum, magazines and fast food are all good examples. The price is low, satisfaction is immediate and there’s little risk involved with the purchase. 

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Topics: content writing

5 Content Writing Trends Your Boss Wants to Know

Posted by Heather Sloan on Thu, Nov 02, 2017

Want to know what’s happening in content marketing? To help you keep pace with our rapidly evolving business, here’s this week’s High-Five, giving you the low down on all things content-related.

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Topics: content writing

Content Writing: An Essential Piece of the Customer Satisfaction Puzzle

Posted by The Inbound Team on Wed, Jan 13, 2016

When Georgia natural gas retailers started contacting customers more frequently, their satisfaction scores jumped 24 points: a giant difference compared to their previous year's increase, which was only 2 points and involved no increase in communications.

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Topics: content marketing, content writing