How to Write Web Content with SEO Value
If you write web content, and it’s good, readers will come … in theory. In reality, you need to make sure those readers can find your great content. T…
What’s the Difference Between Inbound Marketing and Content Marketing?
There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to h…
If You Build Quality Content, Will They Come?
Information is everywhere. Smartphones give us the ability to instantly communicate with anyone, anywhere in the world, anytime. And, with this new ac…
How to Use Content to Convert Top-of-Funnel Leads
Last week, we discussed the importance of respecting the buying journey. In the same article, we reviewed the difference between “top of funnel” and “…
How to Write Content Offers that Respect the Buyer’s Journey
Many purchases are based on the need for instant gratification – gum, magazines and fast food are all good examples. The price is low, satisfaction is…
Content Writing: An Essential Piece of the Customer Satisfaction Puzzle
When Georgia natural gas retailers started contacting customers more frequently, their satisfaction scores jumped 24 points: a giant difference compar…