Content Marketing Trends to Embrace for 2019

Posted by The Inbound Team on Tue, Nov 20, 2018

A new year is here. Now is the perfect time to check in on the latest trends in content marketing. Don’t get stuck in rut caused by old and outdated tactics. Be ready to reinvigorate your content strategies with these hot trends.

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Topics: content marketing, content marketing trends

Content Marketing Round-up

Posted by Heather Sloan on Thu, Sep 28, 2017

Customer expectations change. Business needs grow. Technology improves, and with it, so do the social media platforms and SEO strategies we use. Content marketing is an ever-evolving industry. To help you stay up to date, here are some of the latest developments and tips from around the internet.

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Topics: content marketing, content marketing roundup

Content Writing: An Essential Piece of the Customer Satisfaction Puzzle

Posted by The Inbound Team on Wed, Jan 13, 2016

When Georgia natural gas retailers started contacting customers more frequently, their satisfaction scores jumped 24 points: a giant difference compared to their previous year's increase, which was only 2 points and involved no increase in communications.

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Topics: content marketing, content writing

Infographic: How Content is Used in B2B Marketing

Posted by Heather Sloan on Tue, Dec 16, 2014

B2B insurance marketing pros, listen up! If you’ve ever wondered how other B2B companies are using content to drive business results, this infographic will answer all your questions. For example did you know that 93% of B2B marketers use content marketing to reach their target audiences? And, the interesting stats don’t stop there. Find out which types of content are used, how social media fits in, and the business objectives that drive the need for content.

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Topics: b2b marketing, content marketing, content for B2B marketing, content marketing for insurance

Beware of the diction ADDICTION made possible by insurance copywriting

Posted by Heather Sloan on Tue, May 06, 2014

Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?

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Topics: insurance copywriter, insurance copywriting, insurance writing, executive bios, content marketing