A new year is here. Now is the perfect time to check in on the latest trends in content marketing. Don’t get stuck in rut caused by old and outdated tactics. Be ready to reinvigorate your content strategies with these hot trends.
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Customer expectations change. Business needs grow. Technology improves, and with it, so do the social media platforms and SEO strategies we use. Content marketing is an ever-evolving industry. To help you stay up to date, here are some of the latest developments and tips from around the internet.
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When Georgia natural gas retailers started contacting customers more frequently, their satisfaction scores jumped 24 points: a giant difference compared to their previous year's increase, which was only 2 points and involved no increase in communications.
Read MoreTopics: content marketing, content writing
B2B insurance marketing pros, listen up! If you’ve ever wondered how other B2B companies are using content to drive business results, this infographic will answer all your questions. For example did you know that 93% of B2B marketers use content marketing to reach their target audiences? And, the interesting stats don’t stop there. Find out which types of content are used, how social media fits in, and the business objectives that drive the need for content.
Topics: b2b marketing, content marketing, content for B2B marketing, content marketing for insurance
Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?
Topics: insurance copywriting, insurance copywriter, insurance writing, executive bios, content marketing