Insurance Marketing Idea: Words & Phrases That Hypnotize and Sell Like CRAZY!

Posted by Joe Sloan on Tue, Aug 13, 2013

Searching for a magical message to capture your readers' attention? Today, we're sharing a list of hypnotic words and phrases from copywriter Peter Fogel. As we all know, insurance marketing is a tough sell. There's no such thing as a proverbial swinging pocket watch to mesmerize your prospects. Nevertheless, this might be the next best thing!
 
The right word or phrase can make the difference between insurance marketing success or defeat. And here they are now, for your insurance marketing ... tic-toc ... tic-toc ... tic-toc ... enlightenment. Enjoy!

 

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Topics: insurance marketing, insurance copywriting, insurance marketing idea

Social Media Trends Impacting Insurance Marketing in 2013

Posted by Sarah Rambeau on Wed, Jun 26, 2013

Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketers, insurance marketing idea, social media for insurance

Insurance Marketing: What's the BIG Idea?

Posted by Joe Sloan on Thu, Jun 13, 2013

What works better for insurance marketing? One big idea or many small ones?

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Topics: insurance websites, insurance marketing, insurance copywriting, insurance marketing idea, inbound insurance marketing

Insurance Marketing Idea: Four Twitter Tips to Expand B2B Reach

Posted by Sarah Rambeau on Thu, Jun 06, 2013

Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy. 

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketing idea, social media for insurance, Twitter for insurance

Insurance Marketing Idea: How to follow up with your customers without annoying them

Posted by Bob Andrews on Fri, May 24, 2013

Any good marketer will tell you that the follow-up stage is a crucial part of the sales process. And if you want real longevity in business, you need to have a consistent system for following up on leads.

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Topics: insurance marketing, insurance blog, insurance marketing idea, insurance marketing tool

Insurance Marketing Idea: Should you CARE about SlideShare?

Posted by Heather Sloan on Tue, May 07, 2013

Looking for an easy, social-friendly way to share presentations? Consider SlideShare. Much like YouTube is the hub for video sharing, SlideShare.net is a website that hosts presentations for individuals and businesses. It boasts 60 million monthly visitors and 130 million page views.

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Topics: insurance marketing, insurance marketing idea, slideshare, insurance content

Insurance Marketing Idea: Conquer the Google Realm, Part 2

Posted by Sarah Rambeau on Thu, Apr 25, 2013

Making a company’s presence known on Google can mean a higher rank on search engine results, an increase in potential customers finding your website and consequently, more business. Yesterday, we described how to build the foundation of a Google account and Google+ company page. Now we’ll take a look at how to claim your Google+ Local page and connect authorship to your company – two beneficial strategies in gaining exposure.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance marketing idea, insurance marketing strategies, google+ company page, google plus company page, google+ business page, google plus business page

Insurance Marketing Idea: Conquer the Google Realm, Part 1

Posted by Sarah Rambeau on Wed, Apr 24, 2013

Developing a presence on Google is vital for a business, allowing opportunities to prosper and expand B2B marketing. Numerous potential customers and clients are on Google every day, searching through vast amounts of information for specific wants and needs, including personal and business insurance. Google has much more to offer than just their search engine and maps; they have created behind-the-scene services, such as their company and local business pages. Skeptics point out that the top social media tools are LinkedIn, Twitter and Facebook, but consider the overarching reach of Google. It’s enormous. And although Google doesn’t specifically spell it out, many believe that using Google products can benefit your search engine rank. It’s time to conquer the Google realm by building a strong Google presence in your insurance marketing strategy.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance marketing idea, insurance marketing strategies, google+ company page, google plus company page, google+ business page, google plus business page

Insurance Marketing Idea: How Insurance Agencies Build Competitive Edge

Posted by Heather Sloan on Wed, May 02, 2012

Today, we welcome guest blogger Robert Seitzinger, with some insightful insurance marketing ideas.

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Topics: insurance websites, insurance marketing idea