Searching for a magical message to capture your readers' attention? Today, we're sharing a list of hypnotic words and phrases from copywriter Peter Fogel. As we all know, insurance marketing is a tough sell. There's no such thing as a proverbial swinging pocket watch to mesmerize your prospects. Nevertheless, this might be the next best thing!
The right word or phrase can make the difference between insurance marketing success or defeat. And here they are now, for your insurance marketing ... tic-toc ... tic-toc ... tic-toc ... enlightenment. Enjoy!
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Topics:
insurance marketing,
insurance copywriting,
insurance marketing idea
Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!
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Topics:
insurance marketing,
B2B insurance marketing,
insurance marketing strategy,
insurance marketers,
insurance marketing idea,
social media for insurance
Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy.
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Topics:
insurance marketing,
B2B insurance marketing,
insurance marketing strategy,
insurance marketing idea,
social media for insurance,
Twitter for insurance
Any good marketer will tell you that the follow-up stage is a crucial part of the sales process. And if you want real longevity in business, you need to have a consistent system for following up on leads.
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Topics:
insurance marketing,
insurance blog,
insurance marketing idea,
insurance marketing tool
Looking for an easy, social-friendly way to share presentations? Consider SlideShare. Much like YouTube is the hub for video sharing, SlideShare.net is a website that hosts presentations for individuals and businesses. It boasts 60 million monthly visitors and 130 million page views.
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Topics:
insurance marketing,
insurance marketing idea,
slideshare,
insurance content
Making a company’s presence known on Google can mean a higher rank on search engine results, an increase in potential customers finding your website and consequently, more business. Yesterday, we described how to build the foundation of a Google account and Google+ company page. Now we’ll take a look at how to claim your Google+ Local page and connect authorship to your company – two beneficial strategies in gaining exposure.
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Topics:
insurance marketing,
insurance blog,
insurance marketing strategy,
insurance marketing idea,
insurance marketing strategies,
google+ company page,
google plus company page,
google+ business page,
google plus business page
Developing a presence on Google is vital for a business, allowing opportunities to prosper and expand B2B marketing. Numerous potential customers and clients are on Google every day, searching through vast amounts of information for specific wants and needs, including personal and business insurance. Google has much more to offer than just their search engine and maps; they have created behind-the-scene services, such as their company and local business pages. Skeptics point out that the top social media tools are LinkedIn, Twitter and Facebook, but consider the overarching reach of Google. It’s enormous. And although Google doesn’t specifically spell it out, many believe that using Google products can benefit your search engine rank. It’s time to conquer the Google realm by building a strong Google presence in your insurance marketing strategy.
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Topics:
insurance marketing,
insurance blog,
insurance marketing strategy,
insurance marketing idea,
insurance marketing strategies,
google+ company page,
google plus company page,
google+ business page,
google plus business page
Today, we welcome guest blogger Robert Seitzinger, with some insightful insurance marketing ideas.
Topics:
insurance websites,
insurance marketing idea
