Design Fails that Cause Unintentional Consquences

Posted by Heather Sloan on Wed, Jul 19, 2017

Recently, a sign on the side of the rode caught my eye. It said:

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Topics: insurance marketing, insurance marketing mistakes, insurance advertising, Insurance marketing design, insurance marketing design mistakes

Insurance Marketing Mistake #3: Succumbing to Self Absorption

Posted by Heather Sloan on Thu, Oct 29, 2015

Pop Quiz!

Grab one of your insurance organization's best marketing pieces. Count the number of times it mentions your company name, your product or service or “we.” Then, count the number of times it says “you,” “your,” or mentions the customer. Compare the totals. Which group had more mentions – your company or your audience? Most insurance marketing pieces talk significantly more about the seller than the buyer. Effective pieces talk about the buyer at least as many times as they talk about the seller.

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Topics: insurance marketing mistakes, Insurance marketing and communications

Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Sun, Jul 28, 2013

Let's make it official: Trademarks, job titles and proper nouns 

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

June Insurance Marketing Grammar Goofs

Posted by Lori Hall on Mon, Jun 24, 2013

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

May Insurance Marketing Grammar Goofs

Posted by Lori Hall on Tue, May 21, 2013

A little dash of hyphens: how small mistakes can add up to lost sales

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing — Three Grammar Rules You Didn’t Learn in School

Posted by Lori Hall on Wed, Apr 17, 2013

As technology grows and becomes the center of how we live and work, it should come as no surprise that how we write and use technology continues to evolve. That's right, English is an evolving language. New words are added to the dictionary every year. Today, who doesn't know what LOL means?

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

March Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Tue, Mar 19, 2013

What did you do to celebrate National Grammar Day on March 4? If the day passed you by unnoticed, don't worry, there are still plenty of ways to honor good grammar. Now is the perfect time to do a little spring cleaning. Scrutinize your website, your letterhead and your fliers for common spelling mistakes and grammatical errors. Is the text easy to read? Does the copy flow well? Is there anything that can be cut or rearranged for better understanding?

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

February Grammar Goofs

Posted by Lori Hall on Tue, Feb 19, 2013

This month is about love. How do you create insurance marketing pieces that your prospects will love? With you-oriented, helpful content that is free of grammatical errors. Below, you’ll find some valuable guidance on two very common writing mistakes.

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Wed, Jan 09, 2013

In the insurance marketing world, professionalism is essential. No one wants a simple typo or grammar mistake to get in the way of winning customers. Though spelling programs can catch many errors, they can't replace good grammar. So, to help you become a better insurance copywriter, we’re introducing this new “Grammar Goofs” column. Every month, we’ll showcase three common mistakes and how to correct them.

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Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Do You Make These Mistakes When Marketing Insurance?

Posted by Heather Sloan on Mon, Oct 11, 2010

This week’s post spotlights the importance of HOW you convey your insurance marketing message. The article below, authored by the award-winning direct-response copywriter John Forde, points to six common mistakes that can undermine your meaning, thus spoiling your entire insurance marketing campaign. Learn about these pitfalls, search them out and do your best to avoid them altogether!

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Topics: insurance marketing, insurance copywriting, insurance marketing mistakes, marketing insurance, insurance communications, insurance marketing message