Recently, a sign on the side of the rode caught my eye. It said:
Grab one of your insurance organization's best marketing pieces. Count the number of times it mentions your company name, your product or service or “we.” Then, count the number of times it says “you,” “your,” or mentions the customer. Compare the totals. Which group had more mentions – your company or your audience? Most insurance marketing pieces talk significantly more about the seller than the buyer. Effective pieces talk about the buyer at least as many times as they talk about the seller.
Let's make it official: Trademarks, job titles and proper nouns
A little dash of hyphens: how small mistakes can add up to lost sales
As technology grows and becomes the center of how we live and work, it should come as no surprise that how we write and use technology continues to evolve. That's right, English is an evolving language. New words are added to the dictionary every year. Today, who doesn't know what LOL means?
What did you do to celebrate National Grammar Day on March 4? If the day passed you by unnoticed, don't worry, there are still plenty of ways to honor good grammar. Now is the perfect time to do a little spring cleaning. Scrutinize your website, your letterhead and your fliers for common spelling mistakes and grammatical errors. Is the text easy to read? Does the copy flow well? Is there anything that can be cut or rearranged for better understanding?
This month is about love. How do you create insurance marketing pieces that your prospects will love? With you-oriented, helpful content that is free of grammatical errors. Below, you’ll find some valuable guidance on two very common writing mistakes.
In the insurance marketing world, professionalism is essential. No one wants a simple typo or grammar mistake to get in the way of winning customers. Though spelling programs can catch many errors, they can't replace good grammar. So, to help you become a better insurance copywriter, we’re introducing this new “Grammar Goofs” column. Every month, we’ll showcase three common mistakes and how to correct them.
This week’s post spotlights the importance of HOW you convey your insurance marketing message. The article below, authored by the award-winning direct-response copywriter John Forde, points to six common mistakes that can undermine your meaning, thus spoiling your entire insurance marketing campaign. Learn about these pitfalls, search them out and do your best to avoid them altogether!