Beware of the diction ADDICTION made possible by insurance copywriting

Posted by Heather Sloan on Tue, May 06, 2014

Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?

Read More

Topics: insurance copywriter, insurance copywriting, insurance writing, executive bios, content marketing

Insurance Professionals: What Do Your Emails Say About You?

Posted by Heather Sloan on Mon, Oct 07, 2013

Like nonverbal communication, emails send a lot of unintended messages … they can infer that you are sloppy, disorganized, thoughtful, or even a perfectionist.

Read More

Topics: insurance marketing, insurance copywriter, insurance communication, insurance emails

Insurance Marketing Grammar Goofs: Quotation Marks

Posted by Lori Hall on Thu, Oct 03, 2013

Want to write like an insurance copywriter? Learn the right way to use quotation marks with other punctuation.

Read More

Topics: insurance marketing ideas, insurance marketing, insurance copywriter, insurance marketing grammar goofs, insurance writer

Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Sun, Jul 28, 2013

Let's make it official: Trademarks, job titles and proper nouns 

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

June Insurance Marketing Grammar Goofs

Posted by Lori Hall on Mon, Jun 24, 2013

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

May Insurance Marketing Grammar Goofs

Posted by Lori Hall on Tue, May 21, 2013

A little dash of hyphens: how small mistakes can add up to lost sales

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing — Three Grammar Rules You Didn’t Learn in School

Posted by Lori Hall on Wed, Apr 17, 2013

As technology grows and becomes the center of how we live and work, it should come as no surprise that how we write and use technology continues to evolve. That's right, English is an evolving language. New words are added to the dictionary every year. Today, who doesn't know what LOL means?

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

March Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Tue, Mar 19, 2013

What did you do to celebrate National Grammar Day on March 4? If the day passed you by unnoticed, don't worry, there are still plenty of ways to honor good grammar. Now is the perfect time to do a little spring cleaning. Scrutinize your website, your letterhead and your fliers for common spelling mistakes and grammatical errors. Is the text easy to read? Does the copy flow well? Is there anything that can be cut or rearranged for better understanding?

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

February Grammar Goofs

Posted by Lori Hall on Tue, Feb 19, 2013

This month is about love. How do you create insurance marketing pieces that your prospects will love? With you-oriented, helpful content that is free of grammatical errors. Below, you’ll find some valuable guidance on two very common writing mistakes.

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof

Insurance Marketing Grammar Goofs — Three Mistakes to Avoid

Posted by Lori Hall on Wed, Jan 09, 2013

In the insurance marketing world, professionalism is essential. No one wants a simple typo or grammar mistake to get in the way of winning customers. Though spelling programs can catch many errors, they can't replace good grammar. So, to help you become a better insurance copywriter, we’re introducing this new “Grammar Goofs” column. Every month, we’ll showcase three common mistakes and how to correct them.

Read More

Topics: insurance marketing, insurance blog, insurance marketers blog, insurance copywriter, insurance copywriting, insurance marketing mistakes, grammar goof