Four Insurance Marketing Strategies to Beat Your Competition and Bolster Your Bottom Line

Posted by Heather Sloan on Thu, Mar 08, 2018

Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders know that strong results require another critical component: powerful insurance marketing communication. 

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Topics: insurance marketing, insurance marketing strategies

Insurance Marketing Idea: Conquer the Google Realm, Part 2

Posted by Sarah Rambeau on Thu, Apr 25, 2013

Making a company’s presence known on Google can mean a higher rank on search engine results, an increase in potential customers finding your website and consequently, more business. Yesterday, we described how to build the foundation of a Google account and Google+ company page. Now we’ll take a look at how to claim your Google+ Local page and connect authorship to your company – two beneficial strategies in gaining exposure.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance marketing idea, insurance marketing strategies, google+ company page, google plus company page, google+ business page, google plus business page

Insurance Marketing Idea: Conquer the Google Realm, Part 1

Posted by Sarah Rambeau on Wed, Apr 24, 2013

Developing a presence on Google is vital for a business, allowing opportunities to prosper and expand B2B marketing. Numerous potential customers and clients are on Google every day, searching through vast amounts of information for specific wants and needs, including personal and business insurance. Google has much more to offer than just their search engine and maps; they have created behind-the-scene services, such as their company and local business pages. Skeptics point out that the top social media tools are LinkedIn, Twitter and Facebook, but consider the overarching reach of Google. It’s enormous. And although Google doesn’t specifically spell it out, many believe that using Google products can benefit your search engine rank. It’s time to conquer the Google realm by building a strong Google presence in your insurance marketing strategy.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance marketing idea, insurance marketing strategies, google+ company page, google plus company page, google+ business page, google plus business page