How to Lift Landing Page Conversion Rates

Posted by Heather Sloan on Tue, Jul 25, 2017

Content offers are your website’s lead generation workhorses. We're talking about white papers, handouts, case studies, infographics, buying guides and other tools that illuminate the buying journey. However, all of these great tools can only effectively generate leads if they are delivered through great landing pages.

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Topics: insurance websites, insurance marketing, insurance website, insurance marketing strategy, landing page conversion

Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 2

Posted by Sarah Rambeau on Tue, Apr 08, 2014

Make social media marketing more time-efficient and relevant to business strategy by incorporating an editorial calendar into your insurance marketing approach. Last week, our social media blog discussed the benefits of using a social media calendar to streamline efficiency, reduce time spent on day-to-day social media updating and align content to your insurance business strategy. Check it out for more ideas and examples for themes and topics to be scheduled in advance. Now we’ll delve into the technical aspects of creating and building a social media editorial calendar.

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Topics: insurance marketing, insurance marketing strategy, social media marketing, insurance marketing quick tip, editorial calendar, social media editorial calendar, how to create a social media editorial calendar

Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 1

Posted by Sarah Rambeau on Tue, Apr 01, 2014

It’s not too late to use the momentum of a new year to enhance your insurance marketing strategy by organizing social media content. A social media editorial calendar is meant to reduce the stress and time needed to create posts day-to-day and keep social media content aligned to the overarching business goals and objectives. Now is the perfect time to create and organize a 2014 social media editorial calendar. This blog will answer why it is important to use an editorial calendar for social media content and several tips in getting started. Check in next week to learn the technical elements of building out a social media editorial calendar.

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Topics: insurance marketing, insurance marketing strategy, social media marketing, insurance marketing quick tip, editorial calendar, social media editorial calendar, how to create a social media editorial calendar

Insurance Marketing New Year Strategy #7: Turn Your Insurance Website into a Lead Generation Workhorse

Posted by Heather Sloan on Wed, Jan 22, 2014

So far in the month of January, our Inbound insurance Marketing website has generated 11 leads – all on its own. That’s without the help of any traffic drivers such as pay-per-click advertising or direct mail. Not bad for a boutique advertising agency that specializes in the very narrow niche of insurance.

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Topics: insurance websites, insurance lead generation, insurance marketing, insurance website, insurance marketing strategy

New Year Insurance Marketing Strategy #5: How to Write a Blog in an Hour

Posted by Heather Sloan on Wed, Jan 15, 2014

When you think about it, an hour is a long time. In an hour, you can drive 60 miles, bake a cake, play a basketball game, mow the lawn or even get a massage – no problem.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance blogging, insurance blog articles, insurance blog writing

New Year Insurance Marketing Strategy #4: Clear Out the Clutter!

Posted by Bob Andrews on Mon, Jan 13, 2014

"Clutter is the disease of American writing," says William Zinsser in his classic book, “On Writing Well.”

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Topics: insurance marketing ideas, insurance marketing, insurance copywriting, insurance marketing strategy

New Year Insurance Marketing Strategy #1: Deploy David and Goliath Tactics

Posted by Heather Sloan on Mon, Jan 06, 2014

I just finished reading Malcom Gladwell’s latest book, “David and Goliath – Underdogs, Misfits and the Art of Battling Giants.” Like his past works, this book is packed full of interesting data that makes you rethink the things you thought you already knew. While it’s not a book about marketing, two of his findings stood out as being applicable to promotional strategy.

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Topics: insurance marketing, marketing, insurance marketing strategy, email marketing

Social Media Trends Impacting Insurance Marketing in 2013

Posted by Sarah Rambeau on Wed, Jun 26, 2013

Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketers, insurance marketing idea, social media for insurance

Insurance Marketing Idea: Four Twitter Tips to Expand B2B Reach

Posted by Sarah Rambeau on Thu, Jun 06, 2013

Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy. 

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketing idea, social media for insurance, Twitter for insurance

Insurance Marketing Idea: Conquer the Google Realm, Part 2

Posted by Sarah Rambeau on Thu, Apr 25, 2013

Making a company’s presence known on Google can mean a higher rank on search engine results, an increase in potential customers finding your website and consequently, more business. Yesterday, we described how to build the foundation of a Google account and Google+ company page. Now we’ll take a look at how to claim your Google+ Local page and connect authorship to your company – two beneficial strategies in gaining exposure.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance marketing idea, insurance marketing strategies, google+ company page, google plus company page, google+ business page, google plus business page