Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. You have to slow down and read slowly. Who has time for that? Do you believe the myth that affluent people routinely communicate with five-syllable words? Of course not. As a group, the “affluents” usually talk just like regular people. However, if you review financial planning websites, you’ll notice that many companies make the mistake of talking to their affluent audiences in a boring third person voice, using as many big words as possible.
Joe Sloan
Recent Posts
Topics: insurance marketing ideas, insurance marketing, insurance copywriting, B2B copywriting
Insurance Marketing Idea: Words & Phrases That Hypnotize and Sell Like CRAZY!
Posted by Joe Sloan on Tue, Aug 13, 2013
Topics: insurance marketing, insurance copywriting, insurance marketing idea
Topics: insurance websites, insurance marketing, insurance copywriting, insurance marketing idea, inbound insurance marketing
Insurance Marketing Ideas: What Makes Testimonials Work … Or Not?
Posted by Joe Sloan on Tue, Mar 26, 2013
Testimonials are a great way to promote your insurance business. Testimonials provide proof that your business can deliver a positive experience. However, care must be taken to use good, quality testimonials that are not too light … or too dark. John Forde puts testimonials into perspective with this article from his free weekly newsletter “The Copywriters Roundtable.” And here it is for your insurance marketing enlightenment …
Topics: insurance marketing ideas, insurance marketing, insurance marketing services, insurance testimonials, testimonials, insurance marketers blog