Joe Sloan

Recent Posts

Insurance Copywriting: Big Words = Small Response

Posted by Joe Sloan on Tue, Aug 08, 2017

Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. You have to slow down and read slowly. Who has time for that? Do you believe the myth that affluent people routinely communicate with five-syllable words? Of course not. As a group, the “affluents” usually talk just like regular people. However, if you review financial planning websites, you’ll notice that many companies make the mistake of talking to their affluent audiences in a boring third person voice, using as many big words as possible.

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Topics: insurance marketing ideas, insurance marketing, insurance copywriting, B2B copywriting

Insurance Marketing Idea: Words & Phrases That Hypnotize and Sell Like CRAZY!

Posted by Joe Sloan on Tue, Aug 13, 2013

Searching for a magical message to capture your readers' attention? Today, we're sharing a list of hypnotic words and phrases from copywriter Peter Fogel. As we all know, insurance marketing is a tough sell. There's no such thing as a proverbial swinging pocket watch to mesmerize your prospects. Nevertheless, this might be the next best thing!
 
The right word or phrase can make the difference between insurance marketing success or defeat. And here they are now, for your insurance marketing ... tic-toc ... tic-toc ... tic-toc ... enlightenment. Enjoy!

 

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Topics: insurance marketing, insurance copywriting, insurance marketing idea

Insurance Marketing: What's the BIG Idea?

Posted by Joe Sloan on Thu, Jun 13, 2013

What works better for insurance marketing? One big idea or many small ones?

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Topics: insurance websites, insurance marketing, insurance copywriting, insurance marketing idea, inbound insurance marketing

Insurance Marketing Ideas: What Makes Testimonials Work … Or Not?

Posted by Joe Sloan on Tue, Mar 26, 2013

Testimonials are a great way to promote your insurance business. Testimonials provide proof that your business can deliver a positive experience. However, care must be taken to use good, quality testimonials that are not too light … or too dark. John Forde puts testimonials into perspective with this article from his free weekly newsletter “The Copywriters Roundtable.” And here it is for your insurance marketing enlightenment …

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Topics: insurance marketing ideas, insurance marketing, insurance marketing services, insurance testimonials, testimonials, insurance marketers blog