Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. You have to slow down and read slowly. Who has time for that? Do you believe the myth that affluent people routinely communicate with five-syllable words? Of course not. As a group, the “affluents” usually talk just like regular people. However, if you review financial planning websites, you’ll notice that many companies make the mistake of talking to their affluent audiences in a boring third person voice, using as many big words as possible.
What works better for insurance marketing? One big idea or many small ones?
Testimonials are a great way to promote your insurance business. Testimonials provide proof that your business can deliver a positive experience. However, care must be taken to use good, quality testimonials that are not too light … or too dark. John Forde puts testimonials into perspective with this article from his free weekly newsletter “The Copywriters Roundtable.” And here it is for your insurance marketing enlightenment …