When’s the last time you refreshed your insurance website? If you can’t remember, there’s a good chance it’s due for some changes. After all, your website is often the first thing new prospects see. You want to put your best foot forward.Read More
Content offers are your website’s lead generation workhorses. We're talking about white papers, handouts, case studies, infographics, buying guides and other tools that illuminate the buying journey. However, all of these great tools can only effectively generate leads if they are delivered through great landing pages.
So far in the month of January, our Inbound insurance Marketing website has generated 11 leads – all on its own. That’s without the help of any traffic drivers such as pay-per-click advertising or direct mail. Not bad for a boutique advertising agency that specializes in the very narrow niche of insurance.
What works better for insurance marketing? One big idea or many small ones?
Recently on the Insurance Marketers’ Blog, we’ve discussed offers. As such, you now know that top-of-funnel offers (like free reports and checklists) are used for getting acquainted at the start of the buying cycle. Conversely, bottom-of-funnel offers (like complimentary quotes or assessments) work best toward the end of the buying cycle when the prospect is making a final decision.
Searching for new insurance marketing ideas? With the New Year upon us, many of you are busy developing your marketing plans. To help with the process, below are five insurance marketing MUST-HAVES for 2013:
If your insurance website doesn’t include automated lead nurturing functionality, sales are slipping through your fingers. What is insurance lead nurturing? It goes like this … You come to my insurance website and download my free report, “Effective Insurance Websites.” To obtain the download, you complete a form (this is called a conversion.) Three days later, my website automatically sends you a personalized email asking if you found the free report helpful, and offering another free report about Inbound Insurance Marketing. Ten days later, my insurance website sends you another personalized email with yet another related offer. It continues to do so every 10 to 20 days, nurturing you with helpful information to help you make an informed and educated buying decision. When you’re ready to buy, you will definitely think of me.
Today, we welcome guest blogger Robert Seitzinger, with some insightful insurance marketing ideas.
Lots of information is published on external link building for your insurance website, but what about internal link building? Does it help with SEO? What about lead generation? In fact, it achieves both goals.