The 8 Point Check-Up for Insurance Websites

Posted by Heather Sloan on Tue, Oct 03, 2017

When’s the last time you refreshed your insurance website? If you can’t remember, there’s a good chance it’s due for some changes. After all, your website is often the first thing new prospects see. You want to put your best foot forward.

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Topics: insurance websites, insurance marketing

How to Lift Landing Page Conversion Rates

Posted by Heather Sloan on Tue, Jul 25, 2017

Content offers are your website’s lead generation workhorses. We're talking about white papers, handouts, case studies, infographics, buying guides and other tools that illuminate the buying journey. However, all of these great tools can only effectively generate leads if they are delivered through great landing pages.

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Topics: insurance websites, insurance marketing, insurance website, insurance marketing strategy, landing page conversion

Insurance Marketing New Year Strategy #7: Turn Your Insurance Website into a Lead Generation Workhorse

Posted by Heather Sloan on Wed, Jan 22, 2014

So far in the month of January, our Inbound insurance Marketing website has generated 11 leads – all on its own. That’s without the help of any traffic drivers such as pay-per-click advertising or direct mail. Not bad for a boutique advertising agency that specializes in the very narrow niche of insurance.

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Topics: insurance websites, insurance lead generation, insurance marketing, insurance website, insurance marketing strategy

Insurance Marketing: What's the BIG Idea?

Posted by Joe Sloan on Thu, Jun 13, 2013

What works better for insurance marketing? One big idea or many small ones?

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Topics: insurance websites, insurance marketing, insurance copywriting, insurance marketing idea, inbound insurance marketing

Insurance Marketing Ideas: How to Build High-Conversion Landing Pages

Posted by Heather Sloan on Tue, Jun 11, 2013

Recently on the Insurance Marketers’ Blog, we’ve discussed offers. As such, you now know that top-of-funnel offers (like free reports and checklists) are used for getting acquainted at the start of the buying cycle. Conversely,  bottom-of-funnel offers (like complimentary quotes or assessments) work best toward the end of the buying cycle when the prospect is making a final decision.

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Topics: insurance websites, insurance marketing ideas, insurance marketing, insurance marketers blog, insurance landing pages, insurance marketing offer

Five Insurance Marketing MUST-HAVES for 2013

Posted by Heather Sloan on Mon, Jan 07, 2013

Searching for new insurance marketing ideas? With the New Year upon us, many of you are busy developing your marketing plans. To help with the process, below are five insurance marketing MUST-HAVES for 2013:

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Topics: insurance websites, insurance marketing ideas, insurance marketing, insurance blog, insurance website, insurance seo

Insurance Websites: Eight BIG Reasons Sales SlipThrough Your Fingers

Posted by Heather Sloan on Tue, May 08, 2012

If your insurance website doesn’t include automated lead nurturing functionality, sales are slipping through your fingers. What is insurance lead nurturing? It goes like this … You come to my insurance website and download my free report, “Effective Insurance Websites.”  To obtain the download, you complete a form (this is called a conversion.) Three days later, my website automatically sends you a personalized email asking if you found the free report helpful, and offering another free report about Inbound Insurance Marketing. Ten days later, my insurance website sends you another personalized email with yet another related offer.  It continues to do so every 10 to 20 days, nurturing you with helpful information to help you make an informed and educated buying decision.  When you’re ready to buy, you will definitely think of me.

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Topics: insurance websites, insurance lead generation

Insurance Websites: Did Your Traffic Dive on April 24?

Posted by Heather Sloan on Thu, May 03, 2012

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Topics: insurance websites, insurance marketing

Insurance Marketing Idea: How Insurance Agencies Build Competitive Edge

Posted by Heather Sloan on Wed, May 02, 2012

Today, we welcome guest blogger Robert Seitzinger, with some insightful insurance marketing ideas.

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Topics: insurance websites, insurance marketing idea

Insurance Websites: Eight Internal Link Building Tips

Posted by Heather Sloan on Mon, Apr 09, 2012

Lots of information is published on external link building for your insurance website, but what about internal link building?  Does it help with SEO?  What about lead generation? In fact, it achieves both goals.

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Topics: insurance websites, internal link building