Important Changes for B2B Marketing with LinkedIn

Posted by Heather Sloan on Tue, Jun 27, 2017

When it comes to B2B marketing, LinkedIn is king. In April, LinkedIn announced that its community had grown to 500 million members living in 200 countries. More than 9 million companies use LinkedIn, and more 100,000 articles are published each week.

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Topics: b2b marketing, linkedin groups posting, b2b marketing with linkedin, Social Media Content

Infographic: Top B2B Content Marketing Trends

Posted by The Inbound Team on Thu, Feb 16, 2017

There’s a lot happening in B2B content marketing trends this year. Content marketing is an increasing popular choice, and companies are spending more money on it. Only 6 percent of companies would describe their content marketing efforts as sophisticated, but progress is being made, and companies with a documented strategy are more likely to see positive results.

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Topics: b2b marketing, b2b content marketing

Infographic: How Content is Used in B2B Marketing

Posted by Heather Sloan on Tue, Dec 16, 2014

B2B insurance marketing pros, listen up! If you’ve ever wondered how other B2B companies are using content to drive business results, this infographic will answer all your questions. For example did you know that 93% of B2B marketers use content marketing to reach their target audiences? And, the interesting stats don’t stop there. Find out which types of content are used, how social media fits in, and the business objectives that drive the need for content.

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Topics: b2b marketing, content marketing, content for B2B marketing, content marketing for insurance

Social Media Savvy – Insurance Marketing Quick Tip: Is Social Media Effective for B2B Insurance Marketing?

Posted by Sarah Rambeau on Fri, Aug 09, 2013

Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.

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Topics: insurance marketing, insurance social media, linkedin for insurance, b2b marketing, Twitter for insurance, B2B social media tips

B2B E-mail Marketing: ROI Frontrunner

Posted by Heather Sloan on Tue, May 04, 2010

Both e-mail and direct mail have their place in the business-to-business (b2b) marketing mix. But when it comes to return on investment (ROI), e-mail marketing has secured the top spot for two years running.

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Topics: insurance marketing, insurance communications, insurance email marketing, b2b email marketing, b2b marketing, business to business marketing