Our Picks: The 26 Best B2B Marketing Tools for 2022
Most of the marketing buzz talks about reaching individual consumers. But what about those of us who are trying to reach other businesses? B2B marketi…
How to Optimize B2B Marketing Online in 10 Easy Steps
The pandemic forced people to stay inside, but it didn’t keep them from shopping. People are buying everything from groceries to insurance via the int…
8 Crazy Pitfalls that Undermine Insurance Copywriting
Pitfall #1: Writing without a plan of action. All too often, insurance copywriters focus on sizzle, but they forget the steak. Advertising copy must b…
Insurance Copywriting: Big Words = Small Response
Have you ever visited an insurance website that’s packed with jargon? It’s burdensome, right? You can’t breeze through and quickly glean information. …
Five Embarrassing Insurance Copywriting Bloopers
We’ve all seen them … television bloopers, fashion faux pas, and decorating disasters. Well guess what? We have a few embarrassments in our industry t…