When it comes to B2B marketing, LinkedIn is king. In April, LinkedIn announced that its community had grown to 500 million members living in 200 countries. More than 9 million companies use LinkedIn, and more 100,000 articles are published each week.

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Topics: b2b marketing, linkedin groups posting, b2b marketing with linkedin, Social Media Content

There’s a lot happening in B2B content marketing trends this year. Content marketing is an increasing popular choice, and companies are spending more money on it. Only 6 percent of companies would describe their content marketing efforts as sophisticated, but progress is being made, and companies with a documented strategy are more likely to see positive results.

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Topics: b2b marketing, b2b content marketing

B2B insurance marketing pros, listen up! If you’ve ever wondered how other B2B companies are using content to drive business results, this infographic will answer all your questions. For example did you know that 93% of B2B marketers use content marketing to reach their target audiences? And, the interesting stats don’t stop there. Find out which types of content are used, how social media fits in, and the business objectives that drive the need for content.

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Topics: b2b marketing, content marketing, content for B2B marketing, content marketing for insurance

Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.

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Topics: insurance marketing, insurance social media, linkedin for insurance, b2b marketing, Twitter for insurance, B2B social media tips

Topics: insurance marketing, insurance communications, insurance email marketing, b2b email marketing, b2b marketing, business to business marketing