Executive Bios – Five Ways to Make Them Pay

Posted by Heather Sloan on Fri, Apr 28, 2017

If you like the idea of showing the “human” side of your business, executive bios are an important tool. But, here’s the thing … they’re not just for executives anymore. Many insurance and financial services organizations develop bios for all customer-facing employees. After all, When you work in a rigid environment like insurance, any opportunity to display smiling faces is encouraged.

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Topics: executive bios, bio writing services

Beware of the diction ADDICTION made possible by insurance copywriting

Posted by Heather Sloan on Tue, May 06, 2014

Do you remember the first time you got a smartphone and could check email and your calendar anytime, anywhere? It was a little addicting, right?

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Topics: insurance copywriter, insurance copywriting, insurance writing, executive bios, content marketing