How to Identify Social Traffic in Google Analytics

Posted by The Inbound Team on Mon, Sep 10, 2018

Social is huge. According to Pew Research Center, 69 percent of U.S. adults use at least one social media site. That figure is even higher among younger age groups; 88 percent of people between the ages of 18 and 29 use social media, and 78 percent of people between the ages of 30 and 49 do.

Read More

Insurance Customer Onboarding Strategies

Posted by The Inbound Team on Wed, Aug 22, 2018

Imagine you’ve just moved to a new city. You’re excited to be there, and you think your life will really improve because of it. You also have a lot of questions. You need to know how to set up your utilities, where the best restaurants are, which highways have the least traffic, and so much more. If you don’t start finding answers quickly, you may start to get overwhelmed. Your old city will start looking better and better. Life wasn’t perfect there, but at least you knew what you were doing. Eventually, you might decide to move back.

Read More

Direct Mail: Effective for Insurance Marketing Even in the Digital Age

Posted by The Inbound Team on Mon, Aug 06, 2018

Digital advertising has become an essential tool for insurance marketing – but it hasn’t replaced direct mail. It probably won’t anytime soon, either. Even in the digital age, direct mail offers advantages that online advertising simply can’t.

Read More

Topics: insurance marketing, direct mail

State of the Internet - 10 Takeaways that Matter for Insurance Marketing

Posted by The Inbound Team on Tue, Jul 17, 2018

Are you keeping up with the latest internet trends? Kleiner Perkins has released the 2018 Internet Trends Report by Mary Meeker. The in-depth report is 294 pages long and chock-full of important information. Here are the top 10 takeaways for marketers.

Read More

Topics: insurance marketing, internet trends

SSL Requirements Coming from Google – What They Mean for Your Insurance Website

Posted by The Inbound Team on Thu, Jun 28, 2018

Is your website secure? If you don’t use HTTPS, Google says it’s not – and starting this July, it will inform your audience of this fact.

Read More

Topics: SSL requirements

The Art and Science of Choosing Great Hashtags

Posted by The Inbound Team on Tue, Jun 26, 2018

If you want to build an audience and get seen on Twitter, you need to use hashtags. They’re how users who don’t already follow you can find your tweets – but only if you pick the right term. There’s an art to choosing hashtags.

Read More

Topics: Social Media Content, hashtags, hashtag

Content Writing Strategy: Why Page Rank Is Out, Content Clusters Are In

Posted by The Inbound Team on Tue, Mar 13, 2018

Think you have your content writing strategy figured out? You may need to think again. The SEO rules have changed. Experts now say that Google page rank is no longer a leading metric, and content clusters are more important than ever. Are you confused yet? Read on …

Read More

Topics: content writing

Four Insurance Marketing Strategies to Beat Your Competition and Bolster Your Bottom Line

Posted by Heather Sloan on Thu, Mar 08, 2018

Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders know that strong results require another critical component: powerful insurance marketing communication. 

Read More

Topics: insurance marketing, insurance marketing strategies

Insurance Email Marketing: Harness 124% ROI

Posted by The Inbound Team on Tue, Feb 20, 2018

Email marketing is alive and well. Although the rise of social media and blogging have added to the digital marketing landscape, neither has replaced email as an essential tool. Keep reading to get answers to your questions about the current return on investment, average open rates and today’s best practices.

Read More

Topics: insurance email marketing

What’s the Difference Between Inbound Marketing and Content Marketing?

Posted by Heather Sloan on Wed, Feb 14, 2018

There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to help you keep them straight …

Read More

Topics: content writing