Four Insurance Marketing Strategies to Beat Your Competition and Bolster Your Bottom Line

Posted by Heather Sloan on Thu, Mar 08, 2018

Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders know that strong results require another critical component: powerful insurance marketing communication. 

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Topics: insurance marketing, insurance marketing strategies

Insurance Email Marketing: Harness 124% ROI

Posted by The Inbound Team on Tue, Feb 20, 2018

Email marketing is alive and well. Although the rise of social media and blogging have added to the digital marketing landscape, neither has replaced email as an essential tool. Keep reading to get answers to your questions about the current return on investment, average open rates and today’s best practices.

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Topics: insurance email marketing

What’s the Difference Between Inbound Marketing and Content Marketing?

Posted by Heather Sloan on Wed, Feb 14, 2018

There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to help you keep them straight …

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Topics: content writing

LinkedIn Profile Writing: How to Create A Powerful Presence

Posted by The Inbound Team on Fri, Feb 09, 2018

LinkedIn now has half a billion users around that world. That’s half a billion pairs of eyes that could be looking at your LinkedIn profile. Is yours up to par?

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Topics: linkedin profile writing, bio writing services

What’s Working in Social Media for Insurance and Other B2B Industries

Posted by The Inbound Team on Wed, Feb 07, 2018

Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.

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Topics: social media for insurance, Social Media Content

Infographic Best Practices: 4 Steps to Killer Content

Posted by The Inbound Team on Fri, Feb 02, 2018

Producing content isn’t enough. You need to produce content that stands out among the millions of other websites and social media posts. One of the best ways to do this is to add visual material – and one of the best types of visual material is the infographic.

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Topics: why use an infographic

8 Secrets of Good Blogs

Posted by Heather Sloan on Mon, Jan 29, 2018

These days, it seems like everyone has a blog. For anyone trying to find success with content marketing, the competition can seem overwhelming. The truth, however, is that not all the blogs out there are good blogs. Some of them are downright bad. To rise above the noise, you need to know the eight secrets of good blogs.

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Topics: blog writing

8 Reasons It’s Harder Than Ever to Rank on Google and Get Organic Traffic

Posted by Heather Sloan on Wed, Jan 24, 2018

Ranking on Google is harder than ever, but this doesn’t mean you should throw in the towel. Companies still need to be cognizant of SEO. Why? Because the majority of all website traffic – 51 percent of it – comes from organic search, according to data from BrightEdge. All this traffic makes a difference in sales, too: more than 40 percent of revenue is captured by organic traffic.

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Topics: content writing, SEO

10 Blog Writing Ideas: Say Goodbye to Writers Block

Posted by Heather Sloan on Wed, Jan 17, 2018

You know your company needs a blog. After all, it’s a great way to maintain an active website with a high Google ranking. It’s also the best way to give customers—and potential customers—the information they want, something that’s more important now than ever.

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Topics: blog writing

3 Reasons Why Great Content Drives B2B Buying Decisions

Posted by The Inbound Team on Fri, Jan 12, 2018

Advertising – the good kind – has always told a story. The bad kind always did too, but its stories were vapid, patronizing and obvious. That was the problem that brought Carl Hahn, head of VW, to the “real mad men” of the 60s. "The content of the proposed ads was always the same, a beautiful house, very happy people in front, beautifully dressed — and a glamorous car ... with a stupid caption," said Hahn. “I was desperate.”

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Topics: content writing