It’s 2020 – and that means the California Consumer Privacy Act (CCPA) is now law. The new data privacy law went into effect on January 1, with major consequences for both consumers and companies.

As we enter 2020, it’s time to make sure your insurance marketing strategies are ready for a brave new decade. Here are four new content strategies to embrace.

Here’s a quick pop quiz about the information you post to your website. Have you ever …

It’s fun to waste time on irrelevant marketing – said no one ever. People value their time, and they want information that they can actually use. This is why personalized ads are so effective. According to eMarketer, an Adobe Digital Insights survey found that one-third of respondents prefer personalized ads. Among respondents under the age of 50, more than half stated a preference for personalized ads.

There’s no shortage of statistics on the proliferation and effectiveness of content marketing. It’s no longer a “nice-to-have” marketing strategy. It’s a necessity for most businesses today. More than 90 percent of all B2B companies are using some form of content creation in their marketing. And high quality, engaging content is a powerful tool for guiding your prospects through every stage of the customer journey, from awareness to education to presenting your solution to closing the deal.

Bellbottoms. Feathered bangs. Dance fads and internet memes. Do these old trends make you cringe? It’s easy to dismiss trends as short-lived gimmicks, but here’s the deal: Some trends represent real change. The internet, for example, might have seemed trendy when it first emerged, but now it’s transformed nearly every aspect of modern life.

Blogs have been around since the early days of the internet. So, you may be wondering … are they still relevant in 2019? Whether you’re starting a new blog or updating your existing one, you need the facts on modern blog writing. Find out how many businesses blog and why, how long articles should be, which topics are most effective and the biggest blog writing mistakes. Yes! It’s all here in one awesome blog writing exposé. Enjoy!

Today’s customers are information obsessed – and they’re smarter buyers because of it. In the business-to-business (B2B) world, information is crucial to drive buying decisions that often involve multiple decision makers.

It’s hard to overestimate the power of a good story. Most of us remember story time as a child, and much of what we learn about the world comes through stories. A good story sticks in our mind because it evokes emotions, paints pictures, and gives color to an otherwise dull canvas of facts and statistics.

A new year is here. Now is the perfect time to check in on the latest trends in content marketing. Don’t get stuck in rut caused by old and outdated tactics. Be ready to reinvigorate your content strategies with these hot trends.