Your B2B Content Marketing Strategy: 8 Key Shifts on the Horizon

Posted by Heather Sloan on Mon, Jan 04, 2021

Never was a New Year more welcome than in 2021. However, as content marketers, we know that COVID has changed everything. The content marketing strategies we so carefully developed a year ago were abandoned and must be completely revamped. Buyers will never again behave as they did before the pandemic.

As you roll out your B2B content marketing content strategy for 2021, don’t rely on pre-pandemic tactics. Rethink everything, keeping these eight shifts in mind:

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Topics: b2b content marketing, b2b content marketing shifts, b2b content marketing strategy