How to Manage B2B Insurance Marketing During a Pandemic

Posted by Heather Sloan on Tue, Apr 14, 2020

Over the past month, everything has changed, and those changes are having a monumental effect on our insurance marketing plans. While the restaurant, travel and hospitality industries are experiencing an immediate hit, we in the insurance, financial and technology industries will be whipped by the tail of the crisis.

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Topics: B2B insurance marketing, marketing during a pandemic

Insurance Marketing: How to get more from your LinkedIn posts

Posted by Heather Sloan on Thu, Feb 19, 2015

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Topics: B2B insurance marketing

Social Media Trends Impacting Insurance Marketing in 2013

Posted by Sarah Rambeau on Wed, Jun 26, 2013

Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketers, insurance marketing idea, social media for insurance

Insurance Marketing Idea: Four Twitter Tips to Expand B2B Reach

Posted by Sarah Rambeau on Thu, Jun 06, 2013

Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy. 

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketing idea, social media for insurance, Twitter for insurance