Content offers are your website’s lead generation workhorses. We're talking about white papers, handouts, case studies, infographics, buying guides and other tools that illuminate the buying journey. However, all of these great tools can only effectively generate leads if they are delivered through great landing pages.
So far in the month of January, our Inbound insurance Marketing website has generated 11 leads – all on its own. That’s without the help of any traffic drivers such as pay-per-click advertising or direct mail. Not bad for a boutique advertising agency that specializes in the very narrow niche of insurance.
The New Year is a great time to tune up your insurance website with a home page refresh. I recommend that you look at your site with fresh eyes and ask three other people (outside of the marketing department) to do the same, while keeping the following 10 points in mind.
You’ve probably heard the sayings, “appearance is everything” and “first impressions last.” While appearance certainly isn’t everything you need to run a successful business, the way you visually portray your company is of utmost importance.
Imagine a 2013 supercharged red Ferrari – it’s fast, sporty and capable of taking your driving experience to the next level. Now imagine that same Ferrari parked in the garage without any gas. And one more thing – the passenger door is fused shut, so it’s difficult to take anyone along for a ride.
Searching for new insurance marketing ideas? With the New Year upon us, many of you are busy developing your marketing plans. To help with the process, below are five insurance marketing MUST-HAVES for 2013:
When was the last time you sent out a press release? If you’re like many insurance professionals, you think of press releases as something you submit to local newspapers with no control over the outcome. However, like many marketing activities, press releases have been revolutionized by the power of the Internet. Today, most press releases are distributed through online services. This means that your release can be picked up by 50 to 100 online media sources within 48 hours or less – all linking back to your website.