It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.
Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.
With more than 150 million members and all of the Fortune 500 represented, LinkedIn is the top business networking site. LinkedIn gives insurance businesses the opportunity to:
- Tell your company’s story.
- Highlight your products and services.
- Share recent news.
- Improve SEO Value: having a LinkedIn company page makes it easier for people to find your business online and increases your SEO.
- Generate leads.
- Engage with followers.
- Share career opportunities.
LinkedIn Personal page VS LinkedIn Company page –
You may be one of the 150 million that have a LinkedIn personal page and know the benefits of networking with professionals, potential customers and employees but if you haven’t created a company page, you’re not using LinkedIn to its full potential. Personal pages and company pages serve different purposes. Your personal page is about you – your photo, contact info, work history, and recommendations. Your company page is your corporate identity – a place to showcase your business, logo, products and services, and career opportunities.
In order to create a company page, LinkedIn requires that you have a personal page with an email address that matches your company domain name. If you don’t have a personal page, go to LinkedIn to create one.
LinkedIn Company Page Features: