The trick to inbound insurance marketing is to make sure that people can find you. While a lot of social networks make this task easier, few are as important as Google Plus for B2B. Although you might not think of this social media site as a necessary cog in your strategy, the truth is that it will probably help you to attract more clients than any other social site out there. In fact, a recent report found that users of the service reported more positive interactions with brands than they did on Facebook, and fewer negative interactions than on Twitter. When it comes to approachability, it would appear that social media denizens feel more comfortable reaching out to businesses and brands on Google+ than they do on any of the other major networks on the web.

The 2013 holiday season has arrived! Now is the perfect time to personalize your insurance company’s social media strategy to spread holiday cheer. We all know the insurance industry is not the most glamorous and inviting which is all the more reason to take the opportunity to personalize social media channels.

Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:

Now that your company’s social media outlets have been established and content is updated regularly, it is time to start measuring your social media success. Similar to other avenues of marketing, measuring engagement on social media tools allows your business to see how customers are reacting to your company branding. To track social media engagement, follow these simple steps: start small, tailor the marketing, expand reach and analyze further.

Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.

It’s time to say goodbye to 2012 and look ahead at what’s to come. Have you planned your insurance marketing strategy for the year? One top, yet counter-intuitive trend to consider for your 2013 insurance marketing plan is GOING VISUAL.

With more than 150 million members and all of the Fortune 500 represented, LinkedIn is the top business networking site.  LinkedIn gives insurance businesses the opportunity to:

• Tell your company’s story.
• Highlight your products and services.
• Share recent news.
• Improve SEO Value: having a LinkedIn company page makes it easier for people to find your business online and increases your SEO.
• Generate leads. 
• Engage with followers.
• Share career opportunities.

LinkedIn Personal page VS LinkedIn Company page –

You may be one of the 150 million that have a LinkedIn personal page and know the benefits of networking with professionals, potential customers and employees but if you haven’t created a company page, you’re not using LinkedIn to its full potential.  Personal pages and company pages serve different purposes. Your personal page is about you – your photo, contact info, work history, and recommendations.  Your company page is your corporate identity – a place to showcase your business, logo, products and services, and career opportunities.

In order to create a company page, LinkedIn requires that you have a personal page with an email address that matches your company domain name.  If you don’t have a personal page, go to LinkedIn to create one. 

LinkedIn Company Page Features:

Happy Valentines Day!