Most insurers rely on traditional underwriting, accident prevention and claims tactics to bolster their bottom lines. However, savvy insurance leaders know that strong results require another critical component: powerful insurance marketing communication. 

There are many marketing terms floating around … inbound marketing, content marketing and outbound marketing to name a few. Here’s a quick primer to help you keep them straight …

These days, it seems like everyone has a blog. For anyone trying to find success with content marketing, the competition can seem overwhelming. The truth, however, is that not all the blogs out there are good blogs. Some of them are downright bad. To rise above the noise, you need to know the eight secrets of good blogs.

Ranking on Google is harder than ever, but this doesn’t mean you should throw in the towel. Companies still need to be cognizant of SEO. Why? Because the majority of all website traffic – 51 percent of it – comes from organic search, according to data from BrightEdge. All this traffic makes a difference in sales, too: more than 40 percent of revenue is captured by organic traffic.

You know your company needs a blog. After all, it’s a great way to maintain an active website with a high Google ranking. It’s also the best way to give customers—and potential customers—the information they want, something that’s more important now than ever.

As a content provider, we supply blog articles to many companies. We also track website traffic volume and sources for many clients. After several years of seeing clients’ website data, I know one thing for sure: When executed properly, blogging and social media can make a huge impact on bottom line business results.