When it comes to B2B insurance marketing, there's perhaps no tool that is more cost-effective than LinkedIn. LinkedIn says that 40% of B2B marketers cited LinkedIn as the most effective channel for high quality leads, and marketers reported up to two times higher conversion rates on LinkedIn. Given this, it’s not surprising that LinkedIn earned the top spot as the number-one rated platform for B2B lead generation. If you’re looking for insurance marketing ideas, you’ll do well to focus on LinkedIn.

The workforce is undergoing a major shift. To boost engagement and retain talent, employers need to level up their internal communication strategies.

The pandemic forced people to stay inside, but it didn’t keep them from shopping. People are buying everything from groceries to insurance via the internet. As a result, online channels have taken on a new level of importance for both personal and business purchases, and the impacts may be long lasting. If your online presence is less than stellar, you need to act now.

Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers are actively investing in content marketing. Content works in pretty much all industries, and it’s especially important for information-heavy industries like insurance and complex business to business (B2B) sales.

Never was a New Year more welcome than in 2021. However, as content marketers, we know that COVID has changed everything. The content marketing strategies we so carefully developed a year ago were abandoned and must be completely revamped. Buyers will never again behave as they did before the pandemic.

As you roll out your B2B content marketing content strategy for 2021, don’t rely on pre-pandemic tactics. Rethink everything, keeping these eight shifts in mind:

If you write web content, and it’s good, readers will come … in theory. In reality, you need to make sure those readers can find your great content. That requires SEO, or search engine optimization.

Modern buyers are hungry for information, and content feeds that need. According to HubSpot, 70 percent of marketers are actively investing in content marketing. Content works in pretty much all industries, and it’s especially important for information-heavy industries like insurance and complex business to business (B2B) sales.

Is your insurance content designed to generate demand? Or is it designed to generate leads? While demand generation and lead generation might sound similar, there’s actually an important difference between the two marketing strategies.

Expertise. Authoritativeness. Trustworthiness. These are good goals for any content marketer. They’re also factors that Google considers important when providing a page quality rating. Here’s why Google’s E.A.T. guidelines are important when creating your insurance marketing approach.

Over the past month, everything has changed, and those changes are having a monumental effect on our insurance marketing plans. While the restaurant, travel and hospitality industries are experiencing an immediate hit, we in the insurance, financial and technology industries will be whipped by the tail of the crisis.