The Inbound Team

Recent Posts

What You Post Matters: How to Avoid Copyright Infringement

Posted by The Inbound Team on Wed, Jul 17, 2019

Here’s a quick pop quiz about the information you post to your website. Have you ever …

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Topics: copyright infringement, use content safely

Account Based Marketing Basics: The What, Why and How

Posted by The Inbound Team on Thu, May 09, 2019

It’s fun to waste time on irrelevant marketing – said no one ever. People value their time, and they want information that they can actually use. This is why personalized ads are so effective. According to eMarketer, an Adobe Digital Insights survey found that one-third of respondents prefer personalized ads. Among respondents under the age of 50, more than half stated a preference for personalized ads.

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Topics: account based marketing basics, account based marketing

B2B Content Creation: 10 Ways to Cut through the Clutter

Posted by The Inbound Team on Mon, Apr 29, 2019

There’s no shortage of statistics on the proliferation and effectiveness of content marketing. It’s no longer a “nice-to-have” marketing strategy. It’s a necessity for most businesses today. More than 90 percent of all B2B companies are using some form of content creation in their marketing. And high quality, engaging content is a powerful tool for guiding your prospects through every stage of the customer journey, from awareness to education to presenting your solution to closing the deal.

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Topics: b2b content creation

Blog Writing in 2019: Everything You Need to Know

Posted by The Inbound Team on Wed, Feb 13, 2019

Blogs have been around since the early days of the internet. So, you may be wondering … are they still relevant in 2019? Whether you’re starting a new blog or updating your existing one, you need the facts on modern blog writing. Find out how many businesses blog and why, how long articles should be, which topics are most effective and the biggest blog writing mistakes. Yes! It’s all here in one awesome blog writing exposé. Enjoy!

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Topics: blog writing service, blog writing

White Paper Writing: Essential to the B2B Sales Cycle

Posted by The Inbound Team on Mon, Feb 11, 2019

Today’s customers are information obsessed – and they’re smarter buyers because of it. In the business-to-business (B2B) world, information is crucial to drive buying decisions that often involve multiple decision makers.

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Topics: white paper writing, ways white papers benefit B2B companies

Seven Ways to Squeeze More Value from Case Study Writing

Posted by The Inbound Team on Thu, Jan 31, 2019

It’s hard to overestimate the power of a good story. Most of us remember story time as a child, and much of what we learn about the world comes through stories. A good story sticks in our mind because it evokes emotions, paints pictures, and gives color to an otherwise dull canvas of facts and statistics.

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Topics: case study, case study writing, case study writing services

Content Marketing Trends to Embrace for 2019

Posted by The Inbound Team on Tue, Nov 20, 2018

A new year is here. Now is the perfect time to check in on the latest trends in content marketing. Don’t get stuck in rut caused by old and outdated tactics. Be ready to reinvigorate your content strategies with these hot trends.

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Topics: content marketing, content marketing trends

What’s New with LinkedIn Groups – The Highlights

Posted by The Inbound Team on Fri, Oct 05, 2018

Big changes are happening to LinkedIn Groups. According to a September post on the LinkedIn blog, a new LinkedIn Group experience is being rolled out, and all groups on both mobile and desktop are being switched to the new format automatically.

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Topics: LinkedIn groups, social post writing

The Snowball Effect of Marketing

Posted by The Inbound Team on Tue, Sep 25, 2018

People love instant results. It’s natural to want to see confirmation that your efforts are paying off, and to want to see it immediately. Unfortunately, reality doesn’t always work that way. When you join a gym, you don’t get an instant six pack. When you sign up for a cooking class, the knowledge of how to make delectable and delicate souffles isn’t automatically downloaded into your brain.

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Topics: insurance marketing, blog writing, snowball effect of marketing

How to Identify Social Traffic in Google Analytics

Posted by The Inbound Team on Mon, Sep 10, 2018

Social is huge. According to Pew Research Center, 69 percent of U.S. adults use at least one social media site. That figure is even higher among younger age groups; 88 percent of people between the ages of 18 and 29 use social media, and 78 percent of people between the ages of 30 and 49 do.

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