The Inbound Team

Recent Posts

Persistence Pays Off – in Life and In Marketing

Posted by The Inbound Team on Tue, Sep 14, 2021

Ever see a new restaurant open and close within the same year? It happens all the time. The National Restaurant Association estimates that 30% of restaurants don’t survive their first year.

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Topics: persistence pays off in marketing

How Insurance Marketers Can Prepare for the New Normal: Online Shopping and Research

Posted by The Inbound Team on Thu, Aug 05, 2021

Internet shopping was already booming, but the pandemic supercharged this trend. According to Digital Commerce 360, online sales reached $791.70 billion in 2020. That’s a 32.4% increase from the year before.

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Topics: insurance marketing

Six Reasons to Partner With a Blog Writing Service

Posted by The Inbound Team on Mon, Apr 05, 2021

Your company needs a blog. More than that, your company needs a GOOD blog. A great blog with excellent search engine optimization and distribution would be even better. Blog writing services can help you produce and maintain this blog without devoting all the resources that would be needed to do it in-house.  

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Topics: blog writing service, blog

Digital Communication: How to Get Your Team and Your Customers Through the Crisis

Posted by The Inbound Team on Wed, Mar 25, 2020

You’ve no doubt received multiple emails from various companies concerning their response to COVID-19. Although the onslaught of messages may seem a little overwhelming, there’s a reason for all the digital communication. This is a turbulent time. The situation is changing by the day — even by the hour. Amid all the change, there’s significant confusion and anxiety, so companies need to reach out to reassure their customers and workers.

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Topics: digital communication, digital communication strategy

The Great Insurance Article Auditing Checklist

Posted by The Inbound Team on Tue, Feb 18, 2020

You’ve written a great insurance article. Now you want to share it with the world. But wait! Before you hit publish, there are a few things you should check.

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Topics: insurance article, insurance article auditing checklist

Are Infographics Still Hot? Three Trends to Know

Posted by The Inbound Team on Tue, Feb 11, 2020

A couple of years ago, everyone was buzzing about infographics. The conversation has moved on – now people are more likely to talk about things like videos and personalized content – but infographics are far from dead. People love visuals, and infographics are a great way to quickly and memorably convey information.

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Topics: insurance infographics, infographics

What Insurance Marketers Need to Know About CCPA

Posted by The Inbound Team on Wed, Jan 15, 2020

It’s 2020 – and that means the California Consumer Privacy Act (CCPA) is now law. The new data privacy law went into effect on January 1, with major consequences for both consumers and companies.

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Topics: insurance marketers, CCPA

Insurance Marketing: Four Things to Think About in 2020

Posted by The Inbound Team on Tue, Jan 07, 2020

As we enter 2020, it’s time to make sure your insurance marketing strategies are ready for a brave new decade. Here are four new content strategies to embrace.

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Topics: insurance marketing, content writing, content strategies

What You Post Matters: How to Avoid Copyright Infringement

Posted by The Inbound Team on Wed, Jul 17, 2019

Here’s a quick pop quiz about the information you post to your website. Have you ever …

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Topics: copyright infringement, use content safely

Account Based Marketing Basics: The What, Why and How

Posted by The Inbound Team on Thu, May 09, 2019

It’s fun to waste time on irrelevant marketing – said no one ever. People value their time, and they want information that they can actually use. This is why personalized ads are so effective. According to eMarketer, an Adobe Digital Insights survey found that one-third of respondents prefer personalized ads. Among respondents under the age of 50, more than half stated a preference for personalized ads.

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Topics: account based marketing basics, account based marketing