The Art and Science of Choosing Great Hashtags

Posted by The Inbound Team on Tue, Jun 26, 2018

If you want to build an audience and get seen on Twitter, you need to use hashtags. They’re how users who don’t already follow you can find your tweets – but only if you pick the right term. There’s an art to choosing hashtags.

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Topics: Social Media Content, hashtag, hashtags

What’s Working in Social Media for Insurance and Other B2B Industries

Posted by The Inbound Team on Wed, Feb 07, 2018

Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.

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Topics: social media for insurance, Social Media Content

Important Changes for B2B Marketing with LinkedIn

Posted by Heather Sloan on Tue, Jun 27, 2017

When it comes to B2B marketing, LinkedIn is king. In April, LinkedIn announced that its community had grown to 500 million members living in 200 countries. More than 9 million companies use LinkedIn, and more 100,000 articles are published each week.

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Topics: b2b marketing, b2b marketing with linkedin, linkedin groups posting, Social Media Content