What’s Working in Social Media for Insurance and Other B2B Industries

Posted by The Inbound Team on Wed, Feb 07, 2018

Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.

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Topics: social media for insurance, Social Media Content

Insurance Marketing: How to Use Google Plus for B2B

Posted by Heather Sloan on Mon, Jul 21, 2014

The trick to inbound insurance marketing is to make sure that people can find you. While a lot of social networks make this task easier, few are as important as Google Plus for B2B. Although you might not think of this social media site as a necessary cog in your strategy, the truth is that it will probably help you to attract more clients than any other social site out there. In fact, a recent report found that users of the service reported more positive interactions with brands than they did on Facebook, and fewer negative interactions than on Twitter. When it comes to approachability, it would appear that social media denizens feel more comfortable reaching out to businesses and brands on Google+ than they do on any of the other major networks on the web.

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Topics: insurance marketing, insurance social media, social media for insurance, Google Plus for B2B

New Year Insurance Marketing Strategy #2: Leverage These Three Social Media Trends

Posted by Sarah Rambeau on Wed, Jan 08, 2014

It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.

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Topics: insurance marketing ideas, insurance marketing, linkedin for insurance, social media for insurance, Twitter for insurance

Social Media Savvy – Four Steps to Effectively Manage Negative Comments on Social Media

Posted by Sarah Rambeau on Tue, Nov 12, 2013

Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:

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Topics: insurance marketing ideas, insurance marketing, insurance social media, insurance communication, social media for insurance

Social Media Trends Impacting Insurance Marketing in 2013

Posted by Sarah Rambeau on Wed, Jun 26, 2013

Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketers, insurance marketing idea, social media for insurance

Insurance Marketing Idea: Four Twitter Tips to Expand B2B Reach

Posted by Sarah Rambeau on Thu, Jun 06, 2013

Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy. 

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketing idea, social media for insurance, Twitter for insurance

LinkedIn: 4 Steps to A Compelling Company Profile

Posted by Sarah Rambeau on Fri, Mar 01, 2013

LinkedIn is the place to be for B2B insurance marketing. In fact, according to a new social media study, LinkedIn is now the platform most utilized by the 2012 Inc. 500, with 81% of companies using it. It has replaced Facebook as the tool of choice for fast-growth companies. Over the past year, the use of Facebook has dropped 7% while both LinkedIn and Twitter have gained users. 

After gaining a huge following of professionals across the nation, it recently upgraded its company page feature so businesses can get in on the action as well. If you don’t yet have a LinkedIn company page for your business, now is the time!

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Topics: insurance marketing ideas, insurance marketing, insurance marketing services, social media for insurance, how to use LinkedIn for insurance