Social media has quickly integrated itself into our society. According to Pew Research Center, in 2005, only 5 percent of American adults used social media. The figure has since grown to 69 percent. For businesses trying to expand their reach, social media is one of the most effective ways to do so. Here’s what’s working in B2B social media.Read More
The trick to inbound insurance marketing is to make sure that people can find you. While a lot of social networks make this task easier, few are as important as Google Plus for B2B. Although you might not think of this social media site as a necessary cog in your strategy, the truth is that it will probably help you to attract more clients than any other social site out there. In fact, a recent report found that users of the service reported more positive interactions with brands than they did on Facebook, and fewer negative interactions than on Twitter. When it comes to approachability, it would appear that social media denizens feel more comfortable reaching out to businesses and brands on Google+ than they do on any of the other major networks on the web.
It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.
Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:
Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!
Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy.
LinkedIn is the place to be for B2B insurance marketing. In fact, according to a new social media study, LinkedIn is now the platform most utilized by the 2012 Inc. 500, with 81% of companies using it. It has replaced Facebook as the tool of choice for fast-growth companies. Over the past year, the use of Facebook has dropped 7% while both LinkedIn and Twitter have gained users.
After gaining a huge following of professionals across the nation, it recently upgraded its company page feature so businesses can get in on the action as well. If you don’t yet have a LinkedIn company page for your business, now is the time!