Six Things Insurance Marketers Can Do with 280 Characters

Posted by The Inbound Team on Wed, Nov 29, 2017

Twitter has doubled its word count limit. Once given a meager 140 characters, users now have 280 characters to play with. As with other Twitter changes, some users are irate. Others, however, are thrilled they no longer have to make their complex tweets fit into such a limited space. As an insurance marketer, there’s a lot you can do with the extra characters. Here are some ideas:

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Topics: Twitter for insurance

New Year Insurance Marketing Strategy #2: Leverage These Three Social Media Trends

Posted by Sarah Rambeau on Wed, Jan 08, 2014

It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.

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Topics: insurance marketing ideas, insurance marketing, linkedin for insurance, social media for insurance, Twitter for insurance

Social Media Savvy – Insurance Marketing Quick Tip: Is Social Media Effective for B2B Insurance Marketing?

Posted by Sarah Rambeau on Fri, Aug 09, 2013

Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.

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Topics: insurance marketing, insurance social media, linkedin for insurance, b2b marketing, Twitter for insurance, B2B social media tips

Insurance Marketing Idea: Four Twitter Tips to Expand B2B Reach

Posted by Sarah Rambeau on Thu, Jun 06, 2013

Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy. 

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketing idea, social media for insurance, Twitter for insurance