Twitter has doubled its word count limit. Once given a meager 140 characters, users now have 280 characters to play with. As with other Twitter changes, some users are irate. Others, however, are thrilled they no longer have to make their complex tweets fit into such a limited space. As an insurance marketer, there’s a lot you can do with the extra characters. Here are some ideas:Read More
It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.
Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.
Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy.