Bob Andrews

Recent Posts

New Year Insurance Marketing Strategy #4: Clear Out the Clutter!

Posted by Bob Andrews on Mon, Jan 13, 2014

"Clutter is the disease of American writing," says William Zinsser in his classic book, “On Writing Well.”

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Topics: insurance marketing ideas, insurance marketing, insurance copywriting, insurance marketing strategy

Don’t let weak writing sabotage your image – and your success

Posted by Bob Andrews on Tue, Dec 17, 2013

Did you know that every time you send out a letter, proposal, marketing brochure, or other business communication, your reader is judging you? It may not be fair, but people make assumptions about your intelligence, your education, your professionalism, and your capabilities by the words you use.

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Topics: business writing tips, business communications, business writer, business writing

What’s in An Insurance Letter? The Power to Inform … The Power to Offend

Posted by Bob Andrews on Wed, Oct 30, 2013

Of all the business documents you produce as an insurance professional, the business letter is one of the most crucial staples in your communications arsenal. Despite all of the talk about a “paperless society” back when computers first arrived on the scene, not even the Internet, email, social media, or smartphones have been able to knock this trusty tool out of the lineup. And with the U.S. Post Office handling several hundred million business letters every day, this mode of communication isn’t going out of style anytime soon.

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Topics: insurance marketing, insurance communication, insurance marketing letter, insurance letter

While You’re Basking in the Digital Age, Are Your Insurance Communications Stuck in the Dark Ages?

Posted by Bob Andrews on Tue, Sep 24, 2013

Many insurance professionals invest in technology and expect it to be a magic pill, only to be disappointed by continued lackluster results with their communications. If you have to write often and your insurance communications aren’t achieving results, it might be time to upgrade your writing skills – your brain’s “writing software.”

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Topics: insurance marketing, insurance copywriting, insurance communications, insurance writing

Insurance Marketing Idea: 10 Ways to Make Your Writing Earn an A+ From Your Customers

Posted by Bob Andrews on Tue, Aug 20, 2013

It’s that back-to-school time of year again. Teachers are busy preparing their classrooms, kids and parents are out shopping for supplies, and summer fun will soon give way to tests and homework.

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Topics: insurance marketing, insurance copywriting, insurance communication, insurance writing

Insurance Marketing: How to Unlock Your Prospects’ Digital DNA

Posted by Bob Andrews on Wed, Jul 31, 2013

Back in the pre-Internet days of selling, insurance marketing departments fed leads to sales teams, and then sat back and waited for feedback about the quality of those leads. Buyers usually had to engage with a salesperson, and the best salespeople were those that could close the deal by reading the buyers’ body language to determine whether the prospect was interested, resistant to the message, or ready to buy.

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Topics: insurance marketing, insurance marketers, inbound marketing, online insurance marketing, digital body language

Insurance Marketing: Write Your Way to Better Relationships and More Sales

Posted by Bob Andrews on Thu, Jun 20, 2013

In the insurance marketing business, the road to success is paved with solid relationships. After all, you’re in the business of trust, and people naturally want to do business with people they know, like, and trust.

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Topics: insurance marketing, insurance marketing messages, insurance marketing tips

Insurance Marketing Idea: How to follow up with your customers without annoying them

Posted by Bob Andrews on Fri, May 24, 2013

Any good marketer will tell you that the follow-up stage is a crucial part of the sales process. And if you want real longevity in business, you need to have a consistent system for following up on leads.

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Topics: insurance marketing, insurance blog, insurance marketing idea, insurance marketing tool

The ONE THING your insurance marketing can’t live without

Posted by Bob Andrews on Mon, Apr 08, 2013

It’s the very lifeblood of what you do as an insurance professional. Without it, prospects won’t call, relationships won’t develop, customers won’t stick around or send referrals your way, and you’ll have a hard time growing your agency in this tough market. And if you’re shooting for any kind of sustainable competitive advantage, you’ll need plenty of it.

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Topics: insurance marketing ideas, insurance marketing, insurance blog, insurance marketing services

Ignite Insurance Marketing with this 7-Point Sales Letter Tune-Up

Posted by Bob Andrews on Wed, Mar 06, 2013

If your insurance sales letters are sputtering along with poor performance and lackluster results, maybe it’s time for a tune-up.

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Topics: insurance marketing ideas, insurance marketing, insurance communication, insurance sales letters, insurance marketing letter