Sarah Rambeau

Recent Posts

Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 2

Posted by Sarah Rambeau on Tue, Apr 08, 2014

Make social media marketing more time-efficient and relevant to business strategy by incorporating an editorial calendar into your insurance marketing approach. Last week, our social media blog discussed the benefits of using a social media calendar to streamline efficiency, reduce time spent on day-to-day social media updating and align content to your insurance business strategy. Check it out for more ideas and examples for themes and topics to be scheduled in advance. Now we’ll delve into the technical aspects of creating and building a social media editorial calendar.

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Topics: insurance marketing, insurance marketing strategy, social media marketing, insurance marketing quick tip, editorial calendar, social media editorial calendar, how to create a social media editorial calendar

Insurance Marketing Quick Tip: How to Create a Social Media Editorial Calendar, Part 1

Posted by Sarah Rambeau on Tue, Apr 01, 2014

It’s not too late to use the momentum of a new year to enhance your insurance marketing strategy by organizing social media content. A social media editorial calendar is meant to reduce the stress and time needed to create posts day-to-day and keep social media content aligned to the overarching business goals and objectives. Now is the perfect time to create and organize a 2014 social media editorial calendar. This blog will answer why it is important to use an editorial calendar for social media content and several tips in getting started. Check in next week to learn the technical elements of building out a social media editorial calendar.

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Topics: insurance marketing, insurance marketing strategy, social media marketing, insurance marketing quick tip, editorial calendar, social media editorial calendar, how to create a social media editorial calendar

New Year Insurance Marketing Strategy #2: Leverage These Three Social Media Trends

Posted by Sarah Rambeau on Wed, Jan 08, 2014

It’s that time of year again – the time to analyze social media marketing results from the past 12 months and plan for future success. Throughout the year, we discussed the basics of LinkedIn, Twitter and Google+, measuring ROI and holiday strategies. Along with New Year’s resolutions, start the year off right by creating goals for your insurance organization’s marketing approach to boost social media performance.

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Topics: insurance marketing ideas, insurance marketing, linkedin for insurance, social media for insurance, Twitter for insurance

Six Ways to Use Insurance Social Media to Create Holiday Cheer

Posted by Sarah Rambeau on Tue, Dec 10, 2013

The 2013 holiday season has arrived! Now is the perfect time to personalize your insurance company’s social media strategy to spread holiday cheer. We all know the insurance industry is not the most glamorous and inviting which is all the more reason to take the opportunity to personalize social media channels.

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Topics: insurance marketing ideas, insurance marketing, insurance social media

Social Media Savvy – Four Steps to Effectively Manage Negative Comments on Social Media

Posted by Sarah Rambeau on Tue, Nov 12, 2013

Social media channels are excellent tools for engaging with current and potential clients. However, as your insurance organization expands marketing reach through social media channels, you will receive more positive online feedback, and more negative online feedback. We all know that insurance claims can be a controversial topic for customers, so negative reactions on social media channels are bound to happen sooner or later. The way in which you manage feedback will determine how these comments impact your business. Below are some quick tips:

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Topics: insurance marketing ideas, insurance marketing, insurance social media, insurance communication, social media for insurance

Insurance Marketing: Four Steps to Measure Your Social Media Success

Posted by Sarah Rambeau on Tue, Oct 01, 2013

Now that your company’s social media outlets have been established and content is updated regularly, it is time to start measuring your social media success. Similar to other avenues of marketing, measuring engagement on social media tools allows your business to see how customers are reacting to your company branding. To track social media engagement, follow these simple steps: start small, tailor the marketing, expand reach and analyze further.

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Topics: insurance marketing ideas, insurance marketing, insurance social media, linkedIn for insurance marketers, hubspot for insurance

Social Media Savvy – Insurance Marketing Quick Tip: Is Social Media Effective for B2B Insurance Marketing?

Posted by Sarah Rambeau on Fri, Aug 09, 2013

Many insurance professionals believe that social media is effective in business to consumer (B2C) marketing. However, there still seems to be some skepticism about whether the medium works for business to business (B2B) marketing.

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Topics: insurance marketing, insurance social media, linkedin for insurance, b2b marketing, Twitter for insurance, B2B social media tips

Social Media Trends Impacting Insurance Marketing in 2013

Posted by Sarah Rambeau on Wed, Jun 26, 2013

Insurance marketers: Are you social media believers? The latest stats are so compelling that not even the insurance industry can ignore them! Check out the trends below and start planning your social media strategy before you’re left in the dust!

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketers, insurance marketing idea, social media for insurance

Insurance Marketing Idea: Four Twitter Tips to Expand B2B Reach

Posted by Sarah Rambeau on Thu, Jun 06, 2013

Twitter is an excellent social media outlet to use for B2B marketing but it can be confusing to determine the most effective approach. A unique balance of diverse content, hashtag strategies and engagement among followers and interests is necessary. Keep reading to learn how can add Twitter to your insurance marketing strategy. 

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Topics: insurance marketing, B2B insurance marketing, insurance marketing strategy, insurance marketing idea, social media for insurance, Twitter for insurance

Insurance Marketing Idea: Conquer the Google Realm, Part 2

Posted by Sarah Rambeau on Thu, Apr 25, 2013

Making a company’s presence known on Google can mean a higher rank on search engine results, an increase in potential customers finding your website and consequently, more business. Yesterday, we described how to build the foundation of a Google account and Google+ company page. Now we’ll take a look at how to claim your Google+ Local page and connect authorship to your company – two beneficial strategies in gaining exposure.

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Topics: insurance marketing, insurance blog, insurance marketing strategy, insurance marketing idea, insurance marketing strategies, google+ company page, google plus company page, google+ business page, google plus business page